Single-detached homes
29.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V3B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Port Coquitlam.
AudienceScoutV3B · Port CoquitlamLoading the V3B boundary…
Selected postal region
Market profile
A market of 61,396 people
Size the opportunity, understand its household composition, and identify the local patterns that make V3B different from the typical Canadian postal region.
Population61,396
Households23,865
Median income$88,000
Average age41.5
V3B market summary
What distinguishes this postal-region audience
V3B represents 61,396 residents and 23,865 households in Port Coquitlam. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 29.1%, or 23.5 percentage points below the benchmark. Immigrant population is 42.5%, 19.6 percentage points above the benchmark.
For campaign planning, these patterns give V3B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Port Coquitlam.
Audience matching
Find more regions that resemble V3B
To find regions with a profile similar to V3B, begin with families with children near 40.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V3B and the Canadian postal-region benchmark.
Immigrant population
42.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Families with children
40.8%Test family-oriented services, household value, education, recreation, and parent-focused creative.
One-person households
24.2%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How V3B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V3B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $88,000 | $85,788 | 2.6% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 70.5% | 66.5% | 4.0 percentage points above |
| One-person households | 24.2% | 29.4% | 5.2 percentage points below |
| Families with children | 40.8% | 34.0% | 6.8 percentage points above |
| Bachelor's degree or higher | 31.3% | 26.5% | 4.8 percentage points above |
| Immigrant population | 42.5% | 22.9% | 19.6 percentage points above |
| Worked from home | 22.9% | 23.8% | 0.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 43 local facility records with V3B. Education is the largest represented category with 27 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education27
Health care13
Culture and art3
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 40,550 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
32,190YouTube estimate · 64.8%
40,550Facebook estimate · 81.6%
25,777Instagram estimate · 51.9%
12,963TikTok estimate · 26.1%
Practical campaign implications
Turn the strongest V3B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 29.1%23.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 42.5%19.6 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Families with children: 40.8%6.8 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare other Port Coquitlam postal regions
These regions share the Port Coquitlam postal community and are ordered by population similarity to V3B.
V3B audience questions
Using this postal-region profile
How large is the audience in V3B?
V3B represents 61,396 residents and 23,865 households in Port Coquitlam. The average household size is 2.6 people.
What demographic characteristics stand out in V3B?
Single-detached homes is 29.1%, 23.5 percentage points below the Canadian postal-region benchmark; Immigrant population is 42.5%, 19.6 percentage points above the Canadian postal-region benchmark; Families with children is 40.8%, 6.8 percentage points above the Canadian postal-region benchmark.
How does V3B compare with another postal region?
V3E is one useful Port Coquitlam postal-region comparison because its population is similar to V3B. It has 28.4% higher median income · 1.7 years younger on average.
How can I find other regions that match the V3B audience?
To find regions with a profile similar to V3B, begin with families with children near 40.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V3B?
Import postal codes to measure customer concentration in V3B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.