Single-detached homes
7.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V8V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Victoria.
AudienceScoutV8V · VictoriaLoading the V8V boundary…
Selected postal region
Market profile
A market of 28,430 people
Size the opportunity, understand its household composition, and identify the local patterns that make V8V different from the typical Canadian postal region.
Population28,430
Households16,895
Median income$63,200
Average age48.7
V8V market summary
What distinguishes this postal-region audience
V8V represents 28,430 residents and 16,895 households in Victoria. Its average household contains 1.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 7.3%, or 45.3 percentage points below the benchmark. Owner households is 35.5%, 31.0 percentage points below the benchmark.
For campaign planning, these patterns give V8V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Victoria.
Audience matching
Find more regions that resemble V8V
To find regions with a profile similar to V8V, begin with home ownership near 35.5% and families with children near 11.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V8V and the Canadian postal-region benchmark.
Owner households
35.5%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
55.1%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Families with children
11.7%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Detailed comparison
How V8V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V8V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $63,200 | $85,788 | 26.3% below |
| Average household size | 1.6 people | 2.4 people | 34.2% below |
| Owner households | 35.5% | 66.5% | 31.0 percentage points below |
| One-person households | 55.1% | 29.4% | 25.8 percentage points above |
| Families with children | 11.7% | 34.0% | 22.3 percentage points below |
| Bachelor's degree or higher | 44.7% | 26.5% | 18.2 percentage points above |
| Immigrant population | 20.8% | 22.9% | 2.1 percentage points below |
| Worked from home | 32.6% | 23.8% | 8.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 58 local facility records with V8V. Recreation is the largest represented category with 27 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care14
Culture and art10
Recreation27
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 20,767 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,263YouTube estimate · 63.6%
20,767Facebook estimate · 81.3%
12,937Instagram estimate · 50.6%
6,378TikTok estimate · 25.0%
Practical campaign implications
Turn the strongest V8V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 7.3%45.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 35.5%31.0 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 55.1%25.8 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Victoria postal regions
These regions share the Victoria postal community and are ordered by population similarity to V8V.
V8V audience questions
Using this postal-region profile
How large is the audience in V8V?
V8V represents 28,430 residents and 16,895 households in Victoria. The average household size is 1.6 people.
What demographic characteristics stand out in V8V?
Single-detached homes is 7.3%, 45.3 percentage points below the Canadian postal-region benchmark; Owner households is 35.5%, 31.0 percentage points below the Canadian postal-region benchmark; One-person households is 55.1%, 25.8 percentage points above the Canadian postal-region benchmark.
How does V8V compare with another postal region?
V8T is one useful Victoria postal-region comparison because its population is similar to V8V. It has 0.6% lower median income · 6.6 years younger on average.
How can I find other regions that match the V8V audience?
To find regions with a profile similar to V8V, begin with home ownership near 35.5% and families with children near 11.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V8V?
Import postal codes to measure customer concentration in V8V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.