Single-detached homes
81.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
British Columbia postal region
V9E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saanich West.
AudienceScoutV9E · Saanich WestLoading the V9E boundary…
Selected postal region
Market profile
A market of 5,341 people
Size the opportunity, understand its household composition, and identify the local patterns that make V9E different from the typical Canadian postal region.
Population5,341
Households2,105
Median income$117,000
Average age47.2
V9E market summary
What distinguishes this postal-region audience
V9E represents 5,341 residents and 2,105 households in Saanich West. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 81.7%, or 29.1 percentage points above the benchmark. Median household income is $117,000, 36.4% above the benchmark.
For campaign planning, these patterns give V9E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saanich West.
Audience matching
Find more regions that resemble V9E
To find regions with a profile similar to V9E, begin with household income near $117,000 and home ownership near 81.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V9E and the Canadian postal-region benchmark.
Median household income
$117,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Owner households
81.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
One-person households
21.1%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How V9E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V9E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $117,000 | $85,788 | 36.4% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 81.5% | 66.5% | 15.0 percentage points above |
| One-person households | 21.1% | 29.4% | 8.3 percentage points below |
| Families with children | 27.6% | 34.0% | 6.4 percentage points below |
| Bachelor's degree or higher | 31.5% | 26.5% | 5.0 percentage points above |
| Immigrant population | 15.6% | 22.9% | 7.3 percentage points below |
| Worked from home | 30.1% | 23.8% | 6.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 33 local facility records with V9E. Recreation is the largest represented category with 30 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education3
Health care0
Culture and art0
Recreation30
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 3,644 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
2,750YouTube estimate · 60.6%
3,644Facebook estimate · 80.2%
2,160Instagram estimate · 47.6%
1,026TikTok estimate · 22.6%
Practical campaign implications
Turn the strongest V9E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 81.7%29.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $117,00036.4% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 81.5%15.0 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized British Columbia postal regions
This directory represents Saanich West with one postal region. These British Columbia markets are selected by population similarity for a useful market comparison.
V9E audience questions
Using this postal-region profile
How large is the audience in V9E?
V9E represents 5,341 residents and 2,105 households in Saanich West. The average household size is 2.5 people.
What demographic characteristics stand out in V9E?
Single-detached homes is 81.7%, 29.1 percentage points above the Canadian postal-region benchmark; Median household income is $117,000, 36.4% above the Canadian postal-region benchmark; Owner households is 81.5%, 15.0 percentage points above the Canadian postal-region benchmark.
How does V9E compare with another postal region?
V4Z is one useful British Columbia market comparison because its population is similar to V9E. It has 5.1% lower median income · 7.8 years younger on average.
How can I find other regions that match the V9E audience?
To find regions with a profile similar to V9E, begin with household income near $117,000 and home ownership near 81.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V9E?
Import postal codes to measure customer concentration in V9E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.