Median household income
$147,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Northwest Territories or Nunavut postal region
X1A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Yellowknife.
AudienceScoutX1A · YellowknifeLoading the X1A boundary…
Selected postal region
Market profile
A market of 20,804 people
Size the opportunity, understand its household composition, and identify the local patterns that make X1A different from the typical Canadian postal region.
Population20,804
Households7,730
Median income$147,000
Average age35.7
X1A market summary
What distinguishes this postal-region audience
X1A represents 20,804 residents and 7,730 households in Yellowknife. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $147,000, or 71.4% above the benchmark. Population age 65+ is 8.0%, 11.0 percentage points below the benchmark.
For campaign planning, these patterns give X1A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Yellowknife.
Audience matching
Find more regions that resemble X1A
To find regions with a profile similar to X1A, begin with household income near $147,000 and age 65+ share near 8.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between X1A and the Canadian postal-region benchmark.
Population age 65+
8.0%Give the younger working-age segments more influence over channel and creative decisions.
Worked from home
13.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Owner households
57.2%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How X1A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | X1A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $147,000 | $85,788 | 71.4% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 57.2% | 66.5% | 9.3 percentage points below |
| One-person households | 23.9% | 29.4% | 5.5 percentage points below |
| Families with children | 39.7% | 34.0% | 5.7 percentage points above |
| Bachelor's degree or higher | 31.7% | 26.5% | 5.2 percentage points above |
| Immigrant population | 16.1% | 22.9% | 6.8 percentage points below |
| Worked from home | 13.0% | 23.8% | 10.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 43 local facility records with X1A. Recreation is the largest represented category with 27 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care1
Culture and art2
Recreation27
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,055 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,793YouTube estimate · 68.5%
13,055Facebook estimate · 82.8%
8,780Instagram estimate · 55.7%
4,613TikTok estimate · 29.3%
Practical campaign implications
Turn the strongest X1A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $147,00071.4% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Population age 65+: 8.0%11.0 percentage points below the Canadian benchmark
Give the younger working-age segments more influence over channel and creative decisions.
- Worked from home: 13.0%10.8 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized Northwest Territories or Nunavut postal regions
This directory represents Yellowknife with one postal region. These Northwest Territories or Nunavut markets are selected by population similarity for a useful market comparison.
X1A audience questions
Using this postal-region profile
How large is the audience in X1A?
X1A represents 20,804 residents and 7,730 households in Yellowknife. The average household size is 2.6 people.
What demographic characteristics stand out in X1A?
Median household income is $147,000, 71.4% above the Canadian postal-region benchmark; Population age 65+ is 8.0%, 11.0 percentage points below the Canadian postal-region benchmark; Worked from home is 13.0%, 10.8 percentage points below the Canadian postal-region benchmark.
How does X1A compare with another postal region?
X0E is one useful Northwest Territories or Nunavut market comparison because its population is similar to X1A. It has 25.9% lower median income · 1.3 years older on average.
How can I find other regions that match the X1A audience?
To find regions with a profile similar to X1A, begin with household income near $147,000 and age 65+ share near 8.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in X1A?
Import postal codes to measure customer concentration in X1A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.