Immigrant population
2.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Newfoundland and Labrador postal region
A1V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Gander.
AudienceScoutA1V · GanderLoading the A1V boundary…
Selected postal region
Market profile
A market of 11,890 people
Size the opportunity, understand its household composition, and identify the local patterns that make A1V different from the typical Canadian postal region.
Population11,890
Households5,075
Median income$80,000
Average age43.7
A1V market summary
What distinguishes this postal-region audience
A1V represents 11,890 residents and 5,075 households in Gander. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 2.5%, or 20.4 percentage points below the benchmark. Worked from home is 6.7%, 17.1 percentage points below the benchmark.
For campaign planning, these patterns give A1V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Gander.
Audience matching
Find more regions that resemble A1V
To find regions with a profile similar to A1V, begin with university education near 15.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between A1V and the Canadian postal-region benchmark.
Worked from home
6.7%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Single-detached homes
66.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Bachelor's degree or higher
15.8%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How A1V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | A1V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $80,000 | $85,788 | 6.7% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 63.2% | 66.5% | 3.3 percentage points below |
| One-person households | 27.0% | 29.4% | 2.4 percentage points below |
| Families with children | 34.5% | 34.0% | 0.5 percentage points above |
| Bachelor's degree or higher | 15.8% | 26.5% | 10.7 percentage points below |
| Immigrant population | 2.5% | 22.9% | 20.4 percentage points below |
| Worked from home | 6.7% | 23.8% | 17.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 11 local facility records with A1V. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care3
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,834 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,064YouTube estimate · 62.6%
7,834Facebook estimate · 80.9%
4,823Instagram estimate · 49.8%
2,385TikTok estimate · 24.6%
Practical campaign implications
Turn the strongest A1V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 2.5%20.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 6.7%17.1 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Single-detached homes: 66.0%13.4 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare similar-sized Newfoundland and Labrador postal regions
This directory represents Gander with one postal region. These Newfoundland and Labrador markets are selected by population similarity for a useful market comparison.
A1V audience questions
Using this postal-region profile
How large is the audience in A1V?
A1V represents 11,890 residents and 5,075 households in Gander. The average household size is 2.3 people.
What demographic characteristics stand out in A1V?
Immigrant population is 2.5%, 20.4 percentage points below the Canadian postal-region benchmark; Worked from home is 6.7%, 17.1 percentage points below the Canadian postal-region benchmark; Single-detached homes is 66.0%, 13.4 percentage points above the Canadian postal-region benchmark.
How does A1V compare with another postal region?
A0C is one useful Newfoundland and Labrador market comparison because its population is similar to A1V. It has 31.0% lower median income · 7.5 years older on average.
How can I find other regions that match the A1V audience?
To find regions with a profile similar to A1V, begin with university education near 15.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in A1V?
Import postal codes to measure customer concentration in A1V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.