Single-detached homes
23.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Newfoundland and Labrador postal region
A1C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in St. John's.
AudienceScoutA1C · St. John'sLoading the A1C boundary…
Selected postal region
Market profile
A market of 12,713 people
Size the opportunity, understand its household composition, and identify the local patterns that make A1C different from the typical Canadian postal region.
Population12,713
Households6,645
Median income$59,200
Average age42.1
A1C market summary
What distinguishes this postal-region audience
A1C represents 12,713 residents and 6,645 households in St. John's. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 23.5%, or 29.1 percentage points below the benchmark. Owner households is 48.8%, 17.7 percentage points below the benchmark.
For campaign planning, these patterns give A1C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of St. John's.
Audience matching
Find more regions that resemble A1C
To find regions with a profile similar to A1C, begin with home ownership near 48.8% and household income near $59,200. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between A1C and the Canadian postal-region benchmark.
Owner households
48.8%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
45.0%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Median household income
$59,200Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How A1C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | A1C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $59,200 | $85,788 | 31.0% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 48.8% | 66.5% | 17.7 percentage points below |
| One-person households | 45.0% | 29.4% | 15.6 percentage points above |
| Families with children | 19.2% | 34.0% | 14.8 percentage points below |
| Bachelor's degree or higher | 37.3% | 26.5% | 10.8 percentage points above |
| Immigrant population | 7.5% | 22.9% | 15.4 percentage points below |
| Worked from home | 24.9% | 23.8% | 1.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 29 local facility records with A1C. Culture and art is the largest represented category with 17 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care1
Culture and art17
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 8,996 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,320YouTube estimate · 66.9%
8,996Facebook estimate · 82.2%
5,955Instagram estimate · 54.4%
3,143TikTok estimate · 28.7%
Practical campaign implications
Turn the strongest A1C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 23.5%29.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 48.8%17.7 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 45.0%15.6 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other St. John's postal regions
These regions share the St. John's postal community and are ordered by population similarity to A1C.
A1C audience questions
Using this postal-region profile
How large is the audience in A1C?
A1C represents 12,713 residents and 6,645 households in St. John's. The average household size is 1.9 people.
What demographic characteristics stand out in A1C?
Single-detached homes is 23.5%, 29.1 percentage points below the Canadian postal-region benchmark; Owner households is 48.8%, 17.7 percentage points below the Canadian postal-region benchmark; One-person households is 45.0%, 15.6 percentage points above the Canadian postal-region benchmark.
How does A1C compare with another postal region?
A1H is one useful St. John's postal-region comparison because its population is similar to A1C. It has 123.0% higher median income · 5.5 years younger on average.
How can I find other regions that match the A1C audience?
To find regions with a profile similar to A1C, begin with home ownership near 48.8% and household income near $59,200. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in A1C?
Import postal codes to measure customer concentration in A1C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.