Owner households
39.7%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Prince Edward Island postal region
C1A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Charlottetown.
AudienceScoutC1A · CharlottetownLoading the C1A boundary…
Selected postal region
Market profile
A market of 25,861 people
Size the opportunity, understand its household composition, and identify the local patterns that make C1A different from the typical Canadian postal region.
Population25,861
Households12,070
Median income$60,400
Average age43.0
C1A market summary
What distinguishes this postal-region audience
C1A represents 25,861 residents and 12,070 households in Charlottetown. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 39.7%, or 26.8 percentage points below the benchmark. Single-detached homes is 37.7%, 14.9 percentage points below the benchmark.
For campaign planning, these patterns give C1A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Charlottetown.
Audience matching
Find more regions that resemble C1A
To find regions with a profile similar to C1A, begin with home ownership near 39.7% and household income near $60,400. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between C1A and the Canadian postal-region benchmark.
Single-detached homes
37.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Median household income
$60,400Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
One-person households
39.9%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How C1A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | C1A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $60,400 | $85,788 | 29.6% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 39.7% | 66.5% | 26.8 percentage points below |
| One-person households | 39.9% | 29.4% | 10.5 percentage points above |
| Families with children | 24.3% | 34.0% | 9.7 percentage points below |
| Bachelor's degree or higher | 30.7% | 26.5% | 4.2 percentage points above |
| Immigrant population | 13.1% | 22.9% | 9.8 percentage points below |
| Worked from home | 16.1% | 23.8% | 7.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 66 local facility records with C1A. Health care is the largest represented category with 34 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education18
Health care34
Culture and art14
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 17,577 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,079YouTube estimate · 65.4%
17,577Facebook estimate · 81.6%
11,541Instagram estimate · 53.6%
6,274TikTok estimate · 29.1%
Practical campaign implications
Turn the strongest C1A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 39.7%26.8 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 37.7%14.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Median household income: $60,40029.6% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Charlottetown postal regions
These regions share the Charlottetown postal community and are ordered by population similarity to C1A.
C1A audience questions
Using this postal-region profile
How large is the audience in C1A?
C1A represents 25,861 residents and 12,070 households in Charlottetown. The average household size is 2.1 people.
What demographic characteristics stand out in C1A?
Owner households is 39.7%, 26.8 percentage points below the Canadian postal-region benchmark; Single-detached homes is 37.7%, 14.9 percentage points below the Canadian postal-region benchmark; Median household income is $60,400, 29.6% below the Canadian postal-region benchmark.
How does C1A compare with another postal region?
C1E is one useful Charlottetown postal-region comparison because its population is similar to C1A. It has 39.1% higher median income · 1.3 years younger on average.
How can I find other regions that match the C1A audience?
To find regions with a profile similar to C1A, begin with home ownership near 39.7% and household income near $60,400. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in C1A?
Import postal codes to measure customer concentration in C1A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.