Single-detached homes
71.1%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Prince Edward Island postal region
C1E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Charlottetown.
AudienceScoutC1E · CharlottetownLoading the C1E boundary…
Selected postal region
Market profile
A market of 12,681 people
Size the opportunity, understand its household composition, and identify the local patterns that make C1E different from the typical Canadian postal region.
Population12,681
Households4,845
Median income$84,000
Average age41.7
C1E market summary
What distinguishes this postal-region audience
C1E represents 12,681 residents and 4,845 households in Charlottetown. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 71.1%, or 18.5 percentage points above the benchmark. Immigrant population is 13.1%, 9.8 percentage points below the benchmark.
For campaign planning, these patterns give C1E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Charlottetown.
Audience matching
Find more regions that resemble C1E
Use the available income, household, age, family, ownership, and education measures to build a repeatable audience-matching rule around C1E.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between C1E and the Canadian postal-region benchmark.
Immigrant population
13.1%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Worked from home
15.6%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
One-person households
23.1%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How C1E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | C1E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $84,000 | $85,788 | 2.1% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 71.3% | 66.5% | 4.8 percentage points above |
| One-person households | 23.1% | 29.4% | 6.3 percentage points below |
| Families with children | 39.9% | 34.0% | 5.9 percentage points above |
| Bachelor's degree or higher | 29.7% | 26.5% | 3.2 percentage points above |
| Immigrant population | 13.1% | 22.9% | 9.8 percentage points below |
| Worked from home | 15.6% | 23.8% | 8.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 8 local facility records with C1E. Health care is the largest represented category with 4 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education3
Health care4
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 8,187 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,413YouTube estimate · 63.6%
8,187Facebook estimate · 81.2%
5,139Instagram estimate · 51.0%
2,603TikTok estimate · 25.8%
Practical campaign implications
Turn the strongest C1E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 71.1%18.5 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 13.1%9.8 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 15.6%8.2 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other Charlottetown postal regions
These regions share the Charlottetown postal community and are ordered by population similarity to C1E.
C1E audience questions
Using this postal-region profile
How large is the audience in C1E?
C1E represents 12,681 residents and 4,845 households in Charlottetown. The average household size is 2.5 people.
What demographic characteristics stand out in C1E?
Single-detached homes is 71.1%, 18.5 percentage points above the Canadian postal-region benchmark; Immigrant population is 13.1%, 9.8 percentage points below the Canadian postal-region benchmark; Worked from home is 15.6%, 8.2 percentage points below the Canadian postal-region benchmark.
How does C1E compare with another postal region?
C1C is one useful Charlottetown postal-region comparison because its population is similar to C1E. It has 8.3% lower median income · 0.6 years younger on average.
How can I find other regions that match the C1E audience?
Use the available income, household, age, family, ownership, and education measures to build a repeatable audience-matching rule around C1E.
How can customer postal codes be analyzed in C1E?
Import postal codes to measure customer concentration in C1E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.