Single-detached homes
73.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E1N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Miramichi.
AudienceScoutE1N · MiramichiLoading the E1N boundary…
Selected postal region
Market profile
A market of 11,333 people
Size the opportunity, understand its household composition, and identify the local patterns that make E1N different from the typical Canadian postal region.
Population11,333
Households5,080
Median income$66,000
Average age46.5
E1N market summary
What distinguishes this postal-region audience
E1N represents 11,333 residents and 5,080 households in Miramichi. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 73.5%, or 20.9 percentage points above the benchmark. Immigrant population is 3.2%, 19.7 percentage points below the benchmark.
For campaign planning, these patterns give E1N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Miramichi.
Audience matching
Find more regions that resemble E1N
To find regions with a profile similar to E1N, begin with household income near $66,000 and university education near 15.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E1N and the Canadian postal-region benchmark.
Immigrant population
3.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Median household income
$66,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Bachelor's degree or higher
15.9%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How E1N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E1N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $66,000 | $85,788 | 23.1% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 72.9% | 66.5% | 6.4 percentage points above |
| One-person households | 31.4% | 29.4% | 2.0 percentage points above |
| Families with children | 29.8% | 34.0% | 4.2 percentage points below |
| Bachelor's degree or higher | 15.9% | 26.5% | 10.6 percentage points below |
| Immigrant population | 3.2% | 22.9% | 19.7 percentage points below |
| Worked from home | 13.4% | 23.8% | 10.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 15 local facility records with E1N. Education is the largest represented category with 9 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care2
Culture and art4
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,590 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,725YouTube estimate · 60.5%
7,590Facebook estimate · 80.2%
4,508Instagram estimate · 47.6%
2,164TikTok estimate · 22.9%
Practical campaign implications
Turn the strongest E1N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 73.5%20.9 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 3.2%19.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $66,00023.1% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Miramichi postal regions
These regions share the Miramichi postal community and are ordered by population similarity to E1N.
E1N audience questions
Using this postal-region profile
How large is the audience in E1N?
E1N represents 11,333 residents and 5,080 households in Miramichi. The average household size is 2.2 people.
What demographic characteristics stand out in E1N?
Single-detached homes is 73.5%, 20.9 percentage points above the Canadian postal-region benchmark; Immigrant population is 3.2%, 19.7 percentage points below the Canadian postal-region benchmark; Median household income is $66,000, 23.1% below the Canadian postal-region benchmark.
How does E1N compare with another postal region?
E1V is one useful Miramichi postal-region comparison because its population is similar to E1N. It has 3.8% higher median income · 0.0 years older on average.
How can I find other regions that match the E1N audience?
To find regions with a profile similar to E1N, begin with household income near $66,000 and university education near 15.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E1N?
Import postal codes to measure customer concentration in E1N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.