Single-detached homes
74.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E1V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Miramichi.
AudienceScoutE1V · MiramichiLoading the E1V boundary…
Selected postal region
Market profile
A market of 13,811 people
Size the opportunity, understand its household composition, and identify the local patterns that make E1V different from the typical Canadian postal region.
Population13,811
Households6,095
Median income$68,500
Average age46.5
E1V market summary
What distinguishes this postal-region audience
E1V represents 13,811 residents and 6,095 households in Miramichi. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 74.8%, or 22.2 percentage points above the benchmark. Immigrant population is 3.5%, 19.4 percentage points below the benchmark.
For campaign planning, these patterns give E1V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Miramichi.
Audience matching
Find more regions that resemble E1V
To find regions with a profile similar to E1V, begin with university education near 14.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E1V and the Canadian postal-region benchmark.
Immigrant population
3.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
14.8%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
13.5%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How E1V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E1V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $68,500 | $85,788 | 20.2% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 75.6% | 66.5% | 9.1 percentage points above |
| One-person households | 31.4% | 29.4% | 2.0 percentage points above |
| Families with children | 30.9% | 34.0% | 3.1 percentage points below |
| Bachelor's degree or higher | 14.8% | 26.5% | 11.7 percentage points below |
| Immigrant population | 3.5% | 22.9% | 19.4 percentage points below |
| Worked from home | 13.5% | 23.8% | 10.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 11 local facility records with E1V. Education is the largest represented category with 8 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care1
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,245 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,988YouTube estimate · 60.6%
9,245Facebook estimate · 80.2%
5,511Instagram estimate · 47.8%
2,660TikTok estimate · 23.1%
Practical campaign implications
Turn the strongest E1V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 74.8%22.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 3.5%19.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 14.8%11.7 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other Miramichi postal regions
These regions share the Miramichi postal community and are ordered by population similarity to E1V.
E1V audience questions
Using this postal-region profile
How large is the audience in E1V?
E1V represents 13,811 residents and 6,095 households in Miramichi. The average household size is 2.2 people.
What demographic characteristics stand out in E1V?
Single-detached homes is 74.8%, 22.2 percentage points above the Canadian postal-region benchmark; Immigrant population is 3.5%, 19.4 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 14.8%, 11.7 percentage points below the Canadian postal-region benchmark.
How does E1V compare with another postal region?
E1N is one useful Miramichi postal-region comparison because its population is similar to E1V. It has 3.6% lower median income · 0.0 years older on average.
How can I find other regions that match the E1V audience?
To find regions with a profile similar to E1V, begin with university education near 14.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E1V?
Import postal codes to measure customer concentration in E1V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.