Immigrant population
3.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
New Brunswick postal region
E2A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Bathurst.
AudienceScoutE2A · BathurstLoading the E2A boundary…
Selected postal region
Market profile
A market of 17,408 people
Size the opportunity, understand its household composition, and identify the local patterns that make E2A different from the typical Canadian postal region.
Population17,408
Households8,160
Median income$59,200
Average age49.1
E2A market summary
What distinguishes this postal-region audience
E2A represents 17,408 residents and 8,160 households in Bathurst. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 3.5%, or 19.4 percentage points below the benchmark. Median household income is $59,200, 31.0% below the benchmark.
For campaign planning, these patterns give E2A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Bathurst.
Audience matching
Find more regions that resemble E2A
To find regions with a profile similar to E2A, begin with household income near $59,200 and university education near 14.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E2A and the Canadian postal-region benchmark.
Median household income
$59,200Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Single-detached homes
67.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Bachelor's degree or higher
14.2%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How E2A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E2A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $59,200 | $85,788 | 31.0% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 69.1% | 66.5% | 2.6 percentage points above |
| One-person households | 34.4% | 29.4% | 5.0 percentage points above |
| Families with children | 25.3% | 34.0% | 8.7 percentage points below |
| Bachelor's degree or higher | 14.2% | 26.5% | 12.3 percentage points below |
| Immigrant population | 3.5% | 22.9% | 19.4 percentage points below |
| Worked from home | 11.7% | 23.8% | 12.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 20 local facility records with E2A. Education is the largest represented category with 15 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education15
Health care3
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,001 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,963YouTube estimate · 59.7%
12,001Facebook estimate · 79.9%
7,034Instagram estimate · 46.8%
3,345TikTok estimate · 22.3%
Practical campaign implications
Turn the strongest E2A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 3.5%19.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $59,20031.0% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Single-detached homes: 67.7%15.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare other Bathurst postal regions
These regions share the Bathurst postal community and are ordered by population similarity to E2A.
E2A audience questions
Using this postal-region profile
How large is the audience in E2A?
E2A represents 17,408 residents and 8,160 households in Bathurst. The average household size is 2.1 people.
What demographic characteristics stand out in E2A?
Immigrant population is 3.5%, 19.4 percentage points below the Canadian postal-region benchmark; Median household income is $59,200, 31.0% below the Canadian postal-region benchmark; Single-detached homes is 67.7%, 15.1 percentage points above the Canadian postal-region benchmark.
How does E2A compare with another postal region?
E4A is one useful Bathurst postal-region comparison because its population is similar to E2A. It has 7.4% lower median income · 1.8 years older on average.
How can I find other regions that match the E2A audience?
To find regions with a profile similar to E2A, begin with household income near $59,200 and university education near 14.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E2A?
Import postal codes to measure customer concentration in E2A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.