Single-detached homes
90.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E4A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Bathurst.
AudienceScoutE4A · BathurstLoading the E4A boundary…
Selected postal region
Market profile
A market of 3,001 people
Size the opportunity, understand its household composition, and identify the local patterns that make E4A different from the typical Canadian postal region.
Population3,001
Households1,470
Median income$54,800
Average age50.9
E4A market summary
What distinguishes this postal-region audience
E4A represents 3,001 residents and 1,470 households in Bathurst. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 90.5%, or 37.9 percentage points above the benchmark. Owner households is 88.7%, 22.2 percentage points above the benchmark.
For campaign planning, these patterns give E4A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Bathurst.
Audience matching
Find more regions that resemble E4A
To find regions with a profile similar to E4A, begin with home ownership near 88.7% and university education near 7.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E4A and the Canadian postal-region benchmark.
Owner households
88.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
3.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
7.5%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How E4A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E4A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $54,800 | $85,788 | 36.1% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 88.7% | 66.5% | 22.2 percentage points above |
| One-person households | 34.0% | 29.4% | 4.6 percentage points above |
| Families with children | 23.8% | 34.0% | 10.2 percentage points below |
| Bachelor's degree or higher | 7.5% | 26.5% | 19.0 percentage points below |
| Immigrant population | 3.2% | 22.9% | 19.7 percentage points below |
| Worked from home | 12.2% | 23.8% | 11.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 3 local facility records with E4A. Education is the largest represented category with 2 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care0
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 2,069 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
1,503YouTube estimate · 57.6%
2,069Facebook estimate · 79.2%
1,164Instagram estimate · 44.6%
531TikTok estimate · 20.3%
Practical campaign implications
Turn the strongest E4A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 90.5%37.9 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 88.7%22.2 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 3.2%19.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other Bathurst postal regions
These regions share the Bathurst postal community and are ordered by population similarity to E4A.
E4A audience questions
Using this postal-region profile
How large is the audience in E4A?
E4A represents 3,001 residents and 1,470 households in Bathurst. The average household size is 2.0 people.
What demographic characteristics stand out in E4A?
Single-detached homes is 90.5%, 37.9 percentage points above the Canadian postal-region benchmark; Owner households is 88.7%, 22.2 percentage points above the Canadian postal-region benchmark; Immigrant population is 3.2%, 19.7 percentage points below the Canadian postal-region benchmark.
How does E4A compare with another postal region?
E2A is one useful Bathurst postal-region comparison because its population is similar to E4A. It has 8.0% higher median income · 1.8 years younger on average.
How can I find other regions that match the E4A audience?
To find regions with a profile similar to E4A, begin with home ownership near 88.7% and university education near 7.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E4A?
Import postal codes to measure customer concentration in E4A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.