Single-detached homes
76.3%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E3Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Grand Falls.
AudienceScoutE3Y · Grand FallsLoading the E3Y boundary…
Selected postal region
Market profile
A market of 7,113 people
Size the opportunity, understand its household composition, and identify the local patterns that make E3Y different from the typical Canadian postal region.
Population7,113
Households3,100
Median income$67,000
Average age45.8
E3Y market summary
What distinguishes this postal-region audience
E3Y represents 7,113 residents and 3,100 households in Grand Falls. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 76.3%, or 23.7 percentage points above the benchmark. Immigrant population is 2.0%, 20.9 percentage points below the benchmark.
For campaign planning, these patterns give E3Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Grand Falls.
Audience matching
Find more regions that resemble E3Y
To find regions with a profile similar to E3Y, begin with university education near 10.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E3Y and the Canadian postal-region benchmark.
Immigrant population
2.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
10.6%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
11.3%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How E3Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E3Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $67,000 | $85,788 | 21.9% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 76.2% | 66.5% | 9.7 percentage points above |
| One-person households | 28.1% | 29.4% | 1.3 percentage points below |
| Families with children | 31.3% | 34.0% | 2.7 percentage points below |
| Bachelor's degree or higher | 10.6% | 26.5% | 15.9 percentage points below |
| Immigrant population | 2.0% | 22.9% | 20.9 percentage points below |
| Worked from home | 11.3% | 23.8% | 12.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 4 local facility records with E3Y. Education is the largest represented category with 4 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 4,735 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,593YouTube estimate · 61.0%
4,735Facebook estimate · 80.4%
2,824Instagram estimate · 48.0%
1,344TikTok estimate · 22.8%
Practical campaign implications
Turn the strongest E3Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 76.3%23.7 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 2.0%20.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 10.6%15.9 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other Grand Falls postal regions
These regions share the Grand Falls postal community and are ordered by population similarity to E3Y.
E3Y audience questions
Using this postal-region profile
How large is the audience in E3Y?
E3Y represents 7,113 residents and 3,100 households in Grand Falls. The average household size is 2.2 people.
What demographic characteristics stand out in E3Y?
Single-detached homes is 76.3%, 23.7 percentage points above the Canadian postal-region benchmark; Immigrant population is 2.0%, 20.9 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 10.6%, 15.9 percentage points below the Canadian postal-region benchmark.
How does E3Y compare with another postal region?
A2A is one useful Grand Falls postal-region comparison because its population is similar to E3Y. It has 6.0% higher median income · 0.5 years younger on average.
How can I find other regions that match the E3Y audience?
To find regions with a profile similar to E3Y, begin with university education near 10.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E3Y?
Import postal codes to measure customer concentration in E3Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.