Immigrant population
4.1%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
New Brunswick postal region
E3Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Grand Falls.
AudienceScoutE3Z · Grand FallsLoading the E3Z boundary…
Selected postal region
Market profile
A market of 3,965 people
Size the opportunity, understand its household composition, and identify the local patterns that make E3Z different from the typical Canadian postal region.
Population3,965
Households1,860
Median income$62,800
Average age46.4
E3Z market summary
What distinguishes this postal-region audience
E3Z represents 3,965 residents and 1,860 households in Grand Falls. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 4.1%, or 18.8 percentage points below the benchmark. Worked from home is 9.1%, 14.7 percentage points below the benchmark.
For campaign planning, these patterns give E3Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Grand Falls.
Audience matching
Find more regions that resemble E3Z
To find regions with a profile similar to E3Z, begin with household income near $62,800. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E3Z and the Canadian postal-region benchmark.
Worked from home
9.1%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Single-detached homes
66.1%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Median household income
$62,800Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How E3Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E3Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $62,800 | $85,788 | 26.8% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 69.1% | 66.5% | 2.6 percentage points above |
| One-person households | 33.1% | 29.4% | 3.8 percentage points above |
| Families with children | 28.8% | 34.0% | 5.2 percentage points below |
| Bachelor's degree or higher | 13.6% | 26.5% | 12.9 percentage points below |
| Immigrant population | 4.1% | 22.9% | 18.8 percentage points below |
| Worked from home | 9.1% | 23.8% | 14.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 7 local facility records with E3Z. Education is the largest represented category with 4 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care2
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 2,658 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
2,006YouTube estimate · 60.5%
2,658Facebook estimate · 80.2%
1,580Instagram estimate · 47.7%
759TikTok estimate · 22.9%
Practical campaign implications
Turn the strongest E3Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 4.1%18.8 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 9.1%14.7 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Single-detached homes: 66.1%13.5 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare other Grand Falls postal regions
These regions share the Grand Falls postal community and are ordered by population similarity to E3Z.
E3Z audience questions
Using this postal-region profile
How large is the audience in E3Z?
E3Z represents 3,965 residents and 1,860 households in Grand Falls. The average household size is 2.1 people.
What demographic characteristics stand out in E3Z?
Immigrant population is 4.1%, 18.8 percentage points below the Canadian postal-region benchmark; Worked from home is 9.1%, 14.7 percentage points below the Canadian postal-region benchmark; Single-detached homes is 66.1%, 13.5 percentage points above the Canadian postal-region benchmark.
How does E3Z compare with another postal region?
E3Y is one useful Grand Falls postal-region comparison because its population is similar to E3Z. It has 6.7% higher median income · 0.6 years younger on average.
How can I find other regions that match the E3Z audience?
To find regions with a profile similar to E3Z, begin with household income near $62,800. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E3Z?
Import postal codes to measure customer concentration in E3Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.