Single-detached homes
85.3%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E8B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Kedgwick.
AudienceScoutE8B · KedgwickLoading the E8B boundary…
Selected postal region
Market profile
A market of 2,305 people
Size the opportunity, understand its household composition, and identify the local patterns that make E8B different from the typical Canadian postal region.
Population2,305
Households1,055
Median income$58,400
Average age45.6
E8B market summary
What distinguishes this postal-region audience
E8B represents 2,305 residents and 1,055 households in Kedgwick. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 85.3%, or 32.7 percentage points above the benchmark. Immigrant population is 0.4%, 22.5 percentage points below the benchmark.
For campaign planning, these patterns give E8B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Kedgwick.
Audience matching
Find more regions that resemble E8B
To find regions with a profile similar to E8B, begin with university education near 5.9% and household income near $58,400. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E8B and the Canadian postal-region benchmark.
Immigrant population
0.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
5.9%Use direct, practical language that demonstrates the everyday value of the offer.
Median household income
$58,400Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How E8B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E8B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $58,400 | $85,788 | 31.9% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 82.2% | 66.5% | 15.7 percentage points above |
| One-person households | 34.6% | 29.4% | 5.3 percentage points above |
| Families with children | 26.5% | 34.0% | 7.5 percentage points below |
| Bachelor's degree or higher | 5.9% | 26.5% | 20.6 percentage points below |
| Immigrant population | 0.4% | 22.9% | 22.5 percentage points below |
| Worked from home | 10.0% | 23.8% | 13.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 3 local facility records with E8B. Education is the largest represented category with 2 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care0
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 1,547 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
1,173YouTube estimate · 60.9%
1,547Facebook estimate · 80.3%
927Instagram estimate · 48.1%
451TikTok estimate · 23.4%
Practical campaign implications
Turn the strongest E8B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 85.3%32.7 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 0.4%22.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 5.9%20.6 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents Kedgwick with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E8B audience questions
Using this postal-region profile
How large is the audience in E8B?
E8B represents 2,305 residents and 1,055 households in Kedgwick. The average household size is 2.2 people.
What demographic characteristics stand out in E8B?
Single-detached homes is 85.3%, 32.7 percentage points above the Canadian postal-region benchmark; Immigrant population is 0.4%, 22.5 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 5.9%, 20.6 percentage points below the Canadian postal-region benchmark.
How does E8B compare with another postal region?
E9B is one useful New Brunswick market comparison because its population is similar to E8B. It has 8.2% higher median income · 1.7 years older on average.
How can I find other regions that match the E8B audience?
To find regions with a profile similar to E8B, begin with university education near 5.9% and household income near $58,400. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E8B?
Import postal codes to measure customer concentration in E8B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.