Single-detached homes
88.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E9B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Blackville.
AudienceScoutE9B · BlackvilleLoading the E9B boundary…
Selected postal region
Market profile
A market of 2,274 people
Size the opportunity, understand its household composition, and identify the local patterns that make E9B different from the typical Canadian postal region.
Population2,274
Households990
Median income$63,200
Average age47.3
E9B market summary
What distinguishes this postal-region audience
E9B represents 2,274 residents and 990 households in Blackville. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 88.4%, or 35.8 percentage points above the benchmark. Owner households is 90.9%, 24.4 percentage points above the benchmark.
For campaign planning, these patterns give E9B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Blackville.
Audience matching
Find more regions that resemble E9B
To find regions with a profile similar to E9B, begin with home ownership near 90.9% and university education near 6.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E9B and the Canadian postal-region benchmark.
Owner households
90.9%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
1.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
6.6%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How E9B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E9B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $63,200 | $85,788 | 26.3% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 90.9% | 66.5% | 24.4 percentage points above |
| One-person households | 29.3% | 29.4% | 0.1 percentage points below |
| Families with children | 33.3% | 34.0% | 0.7 percentage points below |
| Bachelor's degree or higher | 6.6% | 26.5% | 19.9 percentage points below |
| Immigrant population | 1.3% | 22.9% | 21.6 percentage points below |
| Worked from home | 7.9% | 23.8% | 15.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 1 local facility records with E9B. Education is the largest represented category with 1 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 1,529 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
1,141YouTube estimate · 59.6%
1,529Facebook estimate · 79.9%
897Instagram estimate · 46.8%
430TikTok estimate · 22.4%
Practical campaign implications
Turn the strongest E9B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 88.4%35.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 90.9%24.4 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 1.3%21.6 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents Blackville with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E9B audience questions
Using this postal-region profile
How large is the audience in E9B?
E9B represents 2,274 residents and 990 households in Blackville. The average household size is 2.3 people.
What demographic characteristics stand out in E9B?
Single-detached homes is 88.4%, 35.8 percentage points above the Canadian postal-region benchmark; Owner households is 90.9%, 24.4 percentage points above the Canadian postal-region benchmark; Immigrant population is 1.3%, 21.6 percentage points below the Canadian postal-region benchmark.
How does E9B compare with another postal region?
E8L is one useful New Brunswick market comparison because its population is similar to E9B. It has 7.6% lower median income · 3.1 years older on average.
How can I find other regions that match the E9B audience?
To find regions with a profile similar to E9B, begin with home ownership near 90.9% and university education near 6.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E9B?
Import postal codes to measure customer concentration in E9B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.