Single-detached homes
79.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
G0L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Bas-St-Laurent-Ouest.
AudienceScoutG0L · Bas-St-Laurent-OuestLoading the G0L boundary…
Selected postal region
Market profile
A market of 60,937 people
Size the opportunity, understand its household composition, and identify the local patterns that make G0L different from the typical Canadian postal region.
Population60,937
Households27,385
Median income$63,200
Average age47.1
G0L market summary
What distinguishes this postal-region audience
G0L represents 60,937 residents and 27,385 households in Bas-St-Laurent-Ouest. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 79.5%, or 26.9 percentage points above the benchmark. Immigrant population is 1.1%, 21.8 percentage points below the benchmark.
For campaign planning, these patterns give G0L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Bas-St-Laurent-Ouest.
Audience matching
Find more regions that resemble G0L
To find regions with a profile similar to G0L, begin with university education near 11.7% and household income near $63,200. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G0L and the Canadian postal-region benchmark.
Immigrant population
1.1%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
11.7%Use direct, practical language that demonstrates the everyday value of the offer.
Median household income
$63,200Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How G0L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G0L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $63,200 | $85,788 | 26.3% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 79.0% | 66.5% | 12.5 percentage points above |
| One-person households | 34.0% | 29.4% | 4.6 percentage points above |
| Families with children | 27.8% | 34.0% | 6.2 percentage points below |
| Bachelor's degree or higher | 11.7% | 26.5% | 14.8 percentage points below |
| Immigrant population | 1.1% | 22.9% | 21.8 percentage points below |
| Worked from home | 14.2% | 23.8% | 9.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 175 local facility records with G0L. Culture and art is the largest represented category with 69 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education65
Health care25
Culture and art69
Recreation16
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 40,280 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
30,227YouTube estimate · 60.1%
40,280Facebook estimate · 80.1%
23,641Instagram estimate · 47.0%
11,079TikTok estimate · 22.0%
Practical campaign implications
Turn the strongest G0L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 79.5%26.9 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 1.1%21.8 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 11.7%14.8 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Bas-St-Laurent-Ouest with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G0L audience questions
Using this postal-region profile
How large is the audience in G0L?
G0L represents 60,937 residents and 27,385 households in Bas-St-Laurent-Ouest. The average household size is 2.1 people.
What demographic characteristics stand out in G0L?
Single-detached homes is 79.5%, 26.9 percentage points above the Canadian postal-region benchmark; Immigrant population is 1.1%, 21.8 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 11.7%, 14.8 percentage points below the Canadian postal-region benchmark.
How does G0L compare with another postal region?
G0X is one useful Quebec market comparison because its population is similar to G0L. It has 2.8% higher median income · 1.1 years younger on average.
How can I find other regions that match the G0L audience?
To find regions with a profile similar to G0L, begin with university education near 11.7% and household income near $63,200. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G0L?
Import postal codes to measure customer concentration in G0L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.