Single-detached homes
84.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
G0X demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Mauricie.
AudienceScoutG0X · MauricieLoading the G0X boundary…
Selected postal region
Market profile
A market of 60,486 people
Size the opportunity, understand its household composition, and identify the local patterns that make G0X different from the typical Canadian postal region.
Population60,486
Households27,705
Median income$65,000
Average age46.0
G0X market summary
What distinguishes this postal-region audience
G0X represents 60,486 residents and 27,705 households in Mauricie. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 84.2%, or 31.6 percentage points above the benchmark. Immigrant population is 1.4%, 21.5 percentage points below the benchmark.
For campaign planning, these patterns give G0X a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Mauricie.
Audience matching
Find more regions that resemble G0X
To find regions with a profile similar to G0X, begin with home ownership near 80.8% and university education near 12.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G0X and the Canadian postal-region benchmark.
Immigrant population
1.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
80.8%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Bachelor's degree or higher
12.3%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How G0X compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G0X | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $65,000 | $85,788 | 24.2% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 80.8% | 66.5% | 14.3 percentage points above |
| One-person households | 33.8% | 29.4% | 4.4 percentage points above |
| Families with children | 27.2% | 34.0% | 6.8 percentage points below |
| Bachelor's degree or higher | 12.3% | 26.5% | 14.2 percentage points below |
| Immigrant population | 1.4% | 22.9% | 21.5 percentage points below |
| Worked from home | 15.3% | 23.8% | 8.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 383 local facility records with G0X. Recreation is the largest represented category with 292 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education35
Health care10
Culture and art46
Recreation292
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 39,641 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
29,904YouTube estimate · 60.6%
39,641Facebook estimate · 80.3%
23,369Instagram estimate · 47.3%
10,895TikTok estimate · 22.1%
Practical campaign implications
Turn the strongest G0X signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 84.2%31.6 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 1.4%21.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 80.8%14.3 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Mauricie with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G0X audience questions
Using this postal-region profile
How large is the audience in G0X?
G0X represents 60,486 residents and 27,705 households in Mauricie. The average household size is 2.2 people.
What demographic characteristics stand out in G0X?
Single-detached homes is 84.2%, 31.6 percentage points above the Canadian postal-region benchmark; Immigrant population is 1.4%, 21.5 percentage points below the Canadian postal-region benchmark; Owner households is 80.8%, 14.3 percentage points above the Canadian postal-region benchmark.
How does G0X compare with another postal region?
G0L is one useful Quebec market comparison because its population is similar to G0X. It has 2.8% lower median income · 1.1 years older on average.
How can I find other regions that match the G0X audience?
To find regions with a profile similar to G0X, begin with home ownership near 80.8% and university education near 12.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G0X?
Import postal codes to measure customer concentration in G0X, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.