Bachelor's degree or higher
52.2%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Quebec postal region
G1Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Cap-Rouge.
AudienceScoutG1Y · Cap-RougeLoading the G1Y boundary…
Selected postal region
Market profile
A market of 12,738 people
Size the opportunity, understand its household composition, and identify the local patterns that make G1Y different from the typical Canadian postal region.
Population12,738
Households5,485
Median income$110,000
Average age46.1
G1Y market summary
What distinguishes this postal-region audience
G1Y represents 12,738 residents and 5,485 households in Cap-Rouge. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 52.2%, or 25.7 percentage points above the benchmark. Immigrant population is 6.5%, 16.4 percentage points below the benchmark.
For campaign planning, these patterns give G1Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Cap-Rouge.
Audience matching
Find more regions that resemble G1Y
To find regions with a profile similar to G1Y, begin with university education near 52.2% and home ownership near 82.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G1Y and the Canadian postal-region benchmark.
Immigrant population
6.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
82.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Worked from home
38.9%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How G1Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G1Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $110,000 | $85,788 | 28.2% above |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 82.7% | 66.5% | 16.2 percentage points above |
| One-person households | 26.0% | 29.4% | 3.4 percentage points below |
| Families with children | 34.5% | 34.0% | 0.5 percentage points above |
| Bachelor's degree or higher | 52.2% | 26.5% | 25.7 percentage points above |
| Immigrant population | 6.5% | 22.9% | 16.4 percentage points below |
| Worked from home | 38.9% | 23.8% | 15.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 27 local facility records with G1Y. Recreation is the largest represented category with 17 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care2
Culture and art4
Recreation17
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 8,337 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,284YouTube estimate · 60.5%
8,337Facebook estimate · 80.2%
4,930Instagram estimate · 47.4%
2,335TikTok estimate · 22.5%
Practical campaign implications
Turn the strongest G1Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 52.2%25.7 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Immigrant population: 6.5%16.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 82.7%16.2 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Cap-Rouge with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G1Y audience questions
Using this postal-region profile
How large is the audience in G1Y?
G1Y represents 12,738 residents and 5,485 households in Cap-Rouge. The average household size is 2.3 people.
What demographic characteristics stand out in G1Y?
Bachelor's degree or higher is 52.2%, 25.7 percentage points above the Canadian postal-region benchmark; Immigrant population is 6.5%, 16.4 percentage points below the Canadian postal-region benchmark; Owner households is 82.7%, 16.2 percentage points above the Canadian postal-region benchmark.
How does G1Y compare with another postal region?
G4T is one useful Quebec market comparison because its population is similar to G1Y. It has 31.4% lower median income · 3.0 years older on average.
How can I find other regions that match the G1Y audience?
To find regions with a profile similar to G1Y, begin with university education near 52.2% and home ownership near 82.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G1Y?
Import postal codes to measure customer concentration in G1Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.