Immigrant population
1.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G9H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Becancour.
AudienceScoutG9H · BecancourLoading the G9H boundary…
Selected postal region
Market profile
A market of 13,559 people
Size the opportunity, understand its household composition, and identify the local patterns that make G9H different from the typical Canadian postal region.
Population13,559
Households6,035
Median income$75,000
Average age43.4
G9H market summary
What distinguishes this postal-region audience
G9H represents 13,559 residents and 6,035 households in Becancour. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 1.5%, or 21.4 percentage points below the benchmark. Single-detached homes is 68.5%, 15.9 percentage points above the benchmark.
For campaign planning, these patterns give G9H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Becancour.
Audience matching
Find more regions that resemble G9H
To find regions with a profile similar to G9H, begin with university education near 18.0% and home ownership near 74.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G9H and the Canadian postal-region benchmark.
Single-detached homes
68.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Bachelor's degree or higher
18.0%Use direct, practical language that demonstrates the everyday value of the offer.
Owner households
74.9%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How G9H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G9H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $75,000 | $85,788 | 12.6% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 74.9% | 66.5% | 8.4 percentage points above |
| One-person households | 33.9% | 29.4% | 4.5 percentage points above |
| Families with children | 30.9% | 34.0% | 3.1 percentage points below |
| Bachelor's degree or higher | 18.0% | 26.5% | 8.5 percentage points below |
| Immigrant population | 1.5% | 22.9% | 21.4 percentage points below |
| Worked from home | 17.5% | 23.8% | 6.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 19 local facility records with G9H. Culture and art is the largest represented category with 8 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care4
Culture and art8
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 8,798 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,836YouTube estimate · 63.0%
8,798Facebook estimate · 81.0%
5,418Instagram estimate · 49.9%
2,641TikTok estimate · 24.3%
Practical campaign implications
Turn the strongest G9H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 1.5%21.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Single-detached homes: 68.5%15.9 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Bachelor's degree or higher: 18.0%8.5 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Becancour with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G9H audience questions
Using this postal-region profile
How large is the audience in G9H?
G9H represents 13,559 residents and 6,035 households in Becancour. The average household size is 2.2 people.
What demographic characteristics stand out in G9H?
Immigrant population is 1.5%, 21.4 percentage points below the Canadian postal-region benchmark; Single-detached homes is 68.5%, 15.9 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 18.0%, 8.5 percentage points below the Canadian postal-region benchmark.
How does G9H compare with another postal region?
G0T is one useful Quebec market comparison because its population is similar to G9H. It has 16.3% lower median income · 5.9 years older on average.
How can I find other regions that match the G9H audience?
To find regions with a profile similar to G9H, begin with university education near 18.0% and home ownership near 74.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G9H?
Import postal codes to measure customer concentration in G9H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.