Immigrant population
4.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G2A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Loretteville.
AudienceScoutG2A · LorettevilleLoading the G2A boundary…
Selected postal region
Market profile
A market of 15,350 people
Size the opportunity, understand its household composition, and identify the local patterns that make G2A different from the typical Canadian postal region.
Population15,350
Households6,525
Median income$90,000
Average age42.3
G2A market summary
What distinguishes this postal-region audience
G2A represents 15,350 residents and 6,525 households in Loretteville. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 4.2%, or 18.7 percentage points below the benchmark. Owner households is 75.6%, 9.1 percentage points above the benchmark.
For campaign planning, these patterns give G2A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Loretteville.
Audience matching
Find more regions that resemble G2A
To find regions with a profile similar to G2A, begin with home ownership near 75.6% and age 15–29 share near 15.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G2A and the Canadian postal-region benchmark.
Owner households
75.6%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Single-detached homes
61.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Population age 15–29
15.2%Let first-party customer evidence determine the role of youth-oriented positioning in the campaign.
Detailed comparison
How G2A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G2A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $90,000 | $85,788 | 4.9% above |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 75.6% | 66.5% | 9.1 percentage points above |
| One-person households | 28.7% | 29.4% | 0.7 percentage points below |
| Families with children | 35.1% | 34.0% | 1.1 percentage points above |
| Bachelor's degree or higher | 25.6% | 26.5% | 0.9 percentage points below |
| Immigrant population | 4.2% | 22.9% | 18.7 percentage points below |
| Worked from home | 23.4% | 23.8% | 0.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 13 local facility records with G2A. Recreation is the largest represented category with 5 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care2
Culture and art2
Recreation5
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,847 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,681YouTube estimate · 63.3%
9,847Facebook estimate · 81.1%
6,104Instagram estimate · 50.3%
3,002TikTok estimate · 24.7%
Practical campaign implications
Turn the strongest G2A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 4.2%18.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 75.6%9.1 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Single-detached homes: 61.4%8.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare other Loretteville postal regions
These regions share the Loretteville postal community and are ordered by population similarity to G2A.
G2A audience questions
Using this postal-region profile
How large is the audience in G2A?
G2A represents 15,350 residents and 6,525 households in Loretteville. The average household size is 2.3 people.
What demographic characteristics stand out in G2A?
Immigrant population is 4.2%, 18.7 percentage points below the Canadian postal-region benchmark; Owner households is 75.6%, 9.1 percentage points above the Canadian postal-region benchmark; Single-detached homes is 61.4%, 8.8 percentage points above the Canadian postal-region benchmark.
How does G2A compare with another postal region?
G2B is one useful Loretteville postal-region comparison because its population is similar to G2A. It has 15.0% lower median income · 0.8 years older on average.
How can I find other regions that match the G2A audience?
To find regions with a profile similar to G2A, begin with home ownership near 75.6% and age 15–29 share near 15.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G2A?
Import postal codes to measure customer concentration in G2A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.