Immigrant population
5.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G2B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Loretteville.
AudienceScoutG2B · LorettevilleLoading the G2B boundary…
Selected postal region
Market profile
A market of 24,936 people
Size the opportunity, understand its household composition, and identify the local patterns that make G2B different from the typical Canadian postal region.
Population24,936
Households11,265
Median income$76,500
Average age43.1
G2B market summary
What distinguishes this postal-region audience
G2B represents 24,936 residents and 11,265 households in Loretteville. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 5.5%, or 17.4 percentage points below the benchmark. Single-detached homes is 41.5%, 11.1 percentage points below the benchmark.
For campaign planning, these patterns give G2B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Loretteville.
Audience matching
Find more regions that resemble G2B
To find regions with a profile similar to G2B, begin with home ownership near 58.9% and university education near 20.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G2B and the Canadian postal-region benchmark.
Single-detached homes
41.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Owner households
58.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Bachelor's degree or higher
20.8%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How G2B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G2B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $76,500 | $85,788 | 10.8% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 58.9% | 66.5% | 7.6 percentage points below |
| One-person households | 34.2% | 29.4% | 4.9 percentage points above |
| Families with children | 31.9% | 34.0% | 2.1 percentage points below |
| Bachelor's degree or higher | 20.8% | 26.5% | 5.7 percentage points below |
| Immigrant population | 5.5% | 22.9% | 17.4 percentage points below |
| Worked from home | 23.9% | 23.8% | 0.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 32 local facility records with G2B. Recreation is the largest represented category with 14 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care3
Culture and art3
Recreation14
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,133 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,552YouTube estimate · 63.1%
16,133Facebook estimate · 81.1%
9,974Instagram estimate · 50.1%
4,906TikTok estimate · 24.6%
Practical campaign implications
Turn the strongest G2B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 5.5%17.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Single-detached homes: 41.5%11.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 58.9%7.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Loretteville postal regions
These regions share the Loretteville postal community and are ordered by population similarity to G2B.
G2B audience questions
Using this postal-region profile
How large is the audience in G2B?
G2B represents 24,936 residents and 11,265 households in Loretteville. The average household size is 2.2 people.
What demographic characteristics stand out in G2B?
Immigrant population is 5.5%, 17.4 percentage points below the Canadian postal-region benchmark; Single-detached homes is 41.5%, 11.1 percentage points below the Canadian postal-region benchmark; Owner households is 58.9%, 7.6 percentage points below the Canadian postal-region benchmark.
How does G2B compare with another postal region?
G2A is one useful Loretteville postal-region comparison because its population is similar to G2B. It has 17.6% higher median income · 0.8 years younger on average.
How can I find other regions that match the G2B audience?
To find regions with a profile similar to G2B, begin with home ownership near 58.9% and university education near 20.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G2B?
Import postal codes to measure customer concentration in G2B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.