Owner households
85.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Quebec postal region
G2M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Jean-Talon.
AudienceScoutG2M · Jean-TalonLoading the G2M boundary…
Selected postal region
Market profile
A market of 5,625 people
Size the opportunity, understand its household composition, and identify the local patterns that make G2M different from the typical Canadian postal region.
Population5,625
Households2,255
Median income$100,000
Average age39.7
G2M market summary
What distinguishes this postal-region audience
G2M represents 5,625 residents and 2,255 households in Jean-Talon. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 85.7%, or 19.2 percentage points above the benchmark. Immigrant population is 4.5%, 18.4 percentage points below the benchmark.
For campaign planning, these patterns give G2M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Jean-Talon.
Audience matching
Find more regions that resemble G2M
To find regions with a profile similar to G2M, begin with home ownership near 85.7% and household income near $100,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G2M and the Canadian postal-region benchmark.
Immigrant population
4.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Median household income
$100,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Single-detached homes
60.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How G2M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G2M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $100,000 | $85,788 | 16.6% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 85.7% | 66.5% | 19.2 percentage points above |
| One-person households | 22.6% | 29.4% | 6.8 percentage points below |
| Families with children | 41.5% | 34.0% | 7.5 percentage points above |
| Bachelor's degree or higher | 24.5% | 26.5% | 2.0 percentage points below |
| Immigrant population | 4.5% | 22.9% | 18.4 percentage points below |
| Worked from home | 25.9% | 23.8% | 2.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 4 local facility records with G2M. Recreation is the largest represented category with 4 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education0
Health care0
Culture and art0
Recreation4
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 3,493 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
2,760YouTube estimate · 64.5%
3,493Facebook estimate · 81.6%
2,185Instagram estimate · 51.0%
1,054TikTok estimate · 24.6%
Practical campaign implications
Turn the strongest G2M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 85.7%19.2 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 4.5%18.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $100,00016.6% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Jean-Talon postal regions
These regions share the Jean-Talon postal community and are ordered by population similarity to G2M.
G2M audience questions
Using this postal-region profile
How large is the audience in G2M?
G2M represents 5,625 residents and 2,255 households in Jean-Talon. The average household size is 2.5 people.
What demographic characteristics stand out in G2M?
Owner households is 85.7%, 19.2 percentage points above the Canadian postal-region benchmark; Immigrant population is 4.5%, 18.4 percentage points below the Canadian postal-region benchmark; Median household income is $100,000, 16.6% above the Canadian postal-region benchmark.
How does G2M compare with another postal region?
G2N is one useful Jean-Talon postal-region comparison because its population is similar to G2M. It has 6.0% lower median income · 1.2 years younger on average.
How can I find other regions that match the G2M audience?
To find regions with a profile similar to G2M, begin with home ownership near 85.7% and household income near $100,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G2M?
Import postal codes to measure customer concentration in G2M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.