Immigrant population
6.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G2N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Jean-Talon.
AudienceScoutG2N · Jean-TalonLoading the G2N boundary…
Selected postal region
Market profile
A market of 8,486 people
Size the opportunity, understand its household composition, and identify the local patterns that make G2N different from the typical Canadian postal region.
Population8,486
Households3,495
Median income$94,000
Average age38.5
G2N market summary
What distinguishes this postal-region audience
G2N represents 8,486 residents and 3,495 households in Jean-Talon. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 6.2%, or 16.7 percentage points below the benchmark. Owner households is 81.5%, 15.0 percentage points above the benchmark.
For campaign planning, these patterns give G2N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Jean-Talon.
Audience matching
Find more regions that resemble G2N
To find regions with a profile similar to G2N, begin with home ownership near 81.5% and university education near 17.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G2N and the Canadian postal-region benchmark.
Owner households
81.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Bachelor's degree or higher
17.4%Use direct, practical language that demonstrates the everyday value of the offer.
Families with children
40.1%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How G2N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G2N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $94,000 | $85,788 | 9.6% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 81.5% | 66.5% | 15.0 percentage points above |
| One-person households | 25.6% | 29.4% | 3.8 percentage points below |
| Families with children | 40.1% | 34.0% | 6.1 percentage points above |
| Bachelor's degree or higher | 17.4% | 26.5% | 9.1 percentage points below |
| Immigrant population | 6.2% | 22.9% | 16.7 percentage points below |
| Worked from home | 19.0% | 23.8% | 4.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 16 local facility records with G2N. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care4
Culture and art2
Recreation3
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,271 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,220YouTube estimate · 65.6%
5,271Facebook estimate · 81.9%
3,368Instagram estimate · 52.4%
1,669TikTok estimate · 25.9%
Practical campaign implications
Turn the strongest G2N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 6.2%16.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 81.5%15.0 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Bachelor's degree or higher: 17.4%9.1 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other Jean-Talon postal regions
These regions share the Jean-Talon postal community and are ordered by population similarity to G2N.
G2N audience questions
Using this postal-region profile
How large is the audience in G2N?
G2N represents 8,486 residents and 3,495 households in Jean-Talon. The average household size is 2.4 people.
What demographic characteristics stand out in G2N?
Immigrant population is 6.2%, 16.7 percentage points below the Canadian postal-region benchmark; Owner households is 81.5%, 15.0 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 17.4%, 9.1 percentage points below the Canadian postal-region benchmark.
How does G2N compare with another postal region?
G2M is one useful Jean-Talon postal-region comparison because its population is similar to G2N. It has 6.4% higher median income · 1.2 years older on average.
How can I find other regions that match the G2N audience?
To find regions with a profile similar to G2N, begin with home ownership near 81.5% and university education near 17.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G2N?
Import postal codes to measure customer concentration in G2N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.