Immigrant population
2.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G3Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Baie-Saint-Paul.
AudienceScoutG3Z · Baie-Saint-PaulLoading the G3Z boundary…
Selected postal region
Market profile
A market of 7,371 people
Size the opportunity, understand its household composition, and identify the local patterns that make G3Z different from the typical Canadian postal region.
Population7,371
Households3,425
Median income$64,500
Average age50.1
G3Z market summary
What distinguishes this postal-region audience
G3Z represents 7,371 residents and 3,425 households in Baie-Saint-Paul. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 2.2%, or 20.7 percentage points below the benchmark. Population age 65+ is 32.8%, 13.8 percentage points above the benchmark.
For campaign planning, these patterns give G3Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Baie-Saint-Paul.
Audience matching
Find more regions that resemble G3Z
To find regions with a profile similar to G3Z, begin with age 65+ share near 32.8% and household income near $64,500. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G3Z and the Canadian postal-region benchmark.
Population age 65+
32.8%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Median household income
$64,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Worked from home
13.8%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How G3Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G3Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $64,500 | $85,788 | 24.8% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 63.8% | 66.5% | 2.7 percentage points below |
| One-person households | 38.1% | 29.4% | 8.8 percentage points above |
| Families with children | 24.7% | 34.0% | 9.3 percentage points below |
| Bachelor's degree or higher | 17.3% | 26.5% | 9.2 percentage points below |
| Immigrant population | 2.2% | 22.9% | 20.7 percentage points below |
| Worked from home | 13.8% | 23.8% | 10.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 18 local facility records with G3Z. Culture and art is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care6
Culture and art10
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 4,997 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,703YouTube estimate · 59.1%
4,997Facebook estimate · 79.8%
2,876Instagram estimate · 45.9%
1,317TikTok estimate · 21.0%
Practical campaign implications
Turn the strongest G3Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 2.2%20.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Population age 65+: 32.8%13.8 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
- Median household income: $64,50024.8% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Baie-Saint-Paul with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G3Z audience questions
Using this postal-region profile
How large is the audience in G3Z?
G3Z represents 7,371 residents and 3,425 households in Baie-Saint-Paul. The average household size is 2.0 people.
What demographic characteristics stand out in G3Z?
Immigrant population is 2.2%, 20.7 percentage points below the Canadian postal-region benchmark; Population age 65+ is 32.8%, 13.8 percentage points above the Canadian postal-region benchmark; Median household income is $64,500, 24.8% below the Canadian postal-region benchmark.
How does G3Z compare with another postal region?
G7P is one useful Quebec market comparison because its population is similar to G3Z. It has 27.1% higher median income · 8.6 years younger on average.
How can I find other regions that match the G3Z audience?
To find regions with a profile similar to G3Z, begin with age 65+ share near 32.8% and household income near $64,500. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G3Z?
Import postal codes to measure customer concentration in G3Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.