Immigrant population
1.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G8P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Chibougamau.
AudienceScoutG8P · ChibougamauLoading the G8P boundary…
Selected postal region
Market profile
A market of 7,310 people
Size the opportunity, understand its household composition, and identify the local patterns that make G8P different from the typical Canadian postal region.
Population7,310
Households3,225
Median income$85,000
Average age40.5
G8P market summary
What distinguishes this postal-region audience
G8P represents 7,310 residents and 3,225 households in Chibougamau. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 1.4%, or 21.5 percentage points below the benchmark. Worked from home is 6.7%, 17.1 percentage points below the benchmark.
For campaign planning, these patterns give G8P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Chibougamau.
Audience matching
Find more regions that resemble G8P
To find regions with a profile similar to G8P, begin with university education near 12.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G8P and the Canadian postal-region benchmark.
Worked from home
6.7%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
12.4%Use direct, practical language that demonstrates the everyday value of the offer.
Average household size
2.2 peopleConsider individual plans, convenience, compact offers, and creative designed for smaller households.
Detailed comparison
How G8P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G8P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $85,000 | $85,788 | 0.9% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 70.5% | 66.5% | 4.0 percentage points above |
| One-person households | 31.3% | 29.4% | 1.9 percentage points above |
| Families with children | 33.3% | 34.0% | 0.7 percentage points below |
| Bachelor's degree or higher | 12.4% | 26.5% | 14.1 percentage points below |
| Immigrant population | 1.4% | 22.9% | 21.5 percentage points below |
| Worked from home | 6.7% | 23.8% | 17.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 17 local facility records with G8P. Education is the largest represented category with 9 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care4
Culture and art3
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 4,658 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,678YouTube estimate · 64.3%
4,658Facebook estimate · 81.4%
2,947Instagram estimate · 51.5%
1,488TikTok estimate · 26.0%
Practical campaign implications
Turn the strongest G8P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 1.4%21.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 6.7%17.1 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Bachelor's degree or higher: 12.4%14.1 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Chibougamau with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G8P audience questions
Using this postal-region profile
How large is the audience in G8P?
G8P represents 7,310 residents and 3,225 households in Chibougamau. The average household size is 2.2 people.
What demographic characteristics stand out in G8P?
Immigrant population is 1.4%, 21.5 percentage points below the Canadian postal-region benchmark; Worked from home is 6.7%, 17.1 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 12.4%, 14.1 percentage points below the Canadian postal-region benchmark.
How does G8P compare with another postal region?
G3Z is one useful Quebec market comparison because its population is similar to G8P. It has 24.1% lower median income · 9.6 years older on average.
How can I find other regions that match the G8P audience?
To find regions with a profile similar to G8P, begin with university education near 12.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G8P?
Import postal codes to measure customer concentration in G8P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.