Single-detached homes
76.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
G5N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Rimouski Southwest.
AudienceScoutG5N · Rimouski SouthwestLoading the G5N boundary…
Selected postal region
Market profile
A market of 8,375 people
Size the opportunity, understand its household composition, and identify the local patterns that make G5N different from the typical Canadian postal region.
Population8,375
Households3,525
Median income$91,000
Average age42.4
G5N market summary
What distinguishes this postal-region audience
G5N represents 8,375 residents and 3,525 households in Rimouski Southwest. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 76.6%, or 24.0 percentage points above the benchmark. Immigrant population is 1.4%, 21.5 percentage points below the benchmark.
For campaign planning, these patterns give G5N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Rimouski Southwest.
Audience matching
Find more regions that resemble G5N
To find regions with a profile similar to G5N, begin with home ownership near 87.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G5N and the Canadian postal-region benchmark.
Immigrant population
1.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
87.6%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Worked from home
17.9%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How G5N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G5N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $91,000 | $85,788 | 6.1% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 87.6% | 66.5% | 21.1 percentage points above |
| One-person households | 24.0% | 29.4% | 5.4 percentage points below |
| Families with children | 36.5% | 34.0% | 2.5 percentage points above |
| Bachelor's degree or higher | 25.3% | 26.5% | 1.2 percentage points below |
| Immigrant population | 1.4% | 22.9% | 21.5 percentage points below |
| Worked from home | 17.9% | 23.8% | 5.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 8 local facility records with G5N. Recreation is the largest represented category with 6 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care0
Culture and art1
Recreation6
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,388 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,161YouTube estimate · 62.4%
5,388Facebook estimate · 80.9%
3,291Instagram estimate · 49.4%
1,595TikTok estimate · 23.9%
Practical campaign implications
Turn the strongest G5N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 76.6%24.0 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 1.4%21.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 87.6%21.1 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Rimouski Southwest with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G5N audience questions
Using this postal-region profile
How large is the audience in G5N?
G5N represents 8,375 residents and 3,525 households in Rimouski Southwest. The average household size is 2.4 people.
What demographic characteristics stand out in G5N?
Single-detached homes is 76.6%, 24.0 percentage points above the Canadian postal-region benchmark; Immigrant population is 1.4%, 21.5 percentage points below the Canadian postal-region benchmark; Owner households is 87.6%, 21.1 percentage points above the Canadian postal-region benchmark.
How does G5N compare with another postal region?
G1N is one useful Quebec market comparison because its population is similar to G5N. It has 47.3% lower median income · 0.2 years younger on average.
How can I find other regions that match the G5N audience?
To find regions with a profile similar to G5N, begin with home ownership near 87.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G5N?
Import postal codes to measure customer concentration in G5N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.