Immigrant population
1.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G7S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Jonquière.
AudienceScoutG7S · JonquièreLoading the G7S boundary…
Selected postal region
Market profile
A market of 19,807 people
Size the opportunity, understand its household composition, and identify the local patterns that make G7S different from the typical Canadian postal region.
Population19,807
Households8,550
Median income$82,000
Average age44.2
G7S market summary
What distinguishes this postal-region audience
G7S represents 19,807 residents and 8,550 households in Jonquière. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 1.2%, or 21.7 percentage points below the benchmark. Worked from home is 13.6%, 10.2 percentage points below the benchmark.
For campaign planning, these patterns give G7S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Jonquière.
Audience matching
Find more regions that resemble G7S
To find regions with a profile similar to G7S, begin with home ownership near 76.6% and age 65+ share near 23.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G7S and the Canadian postal-region benchmark.
Worked from home
13.6%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Owner households
76.6%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Population age 65+
23.9%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Detailed comparison
How G7S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G7S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $82,000 | $85,788 | 4.4% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 76.6% | 66.5% | 10.1 percentage points above |
| One-person households | 30.6% | 29.4% | 1.3 percentage points above |
| Families with children | 33.0% | 34.0% | 1.0 percentage points below |
| Bachelor's degree or higher | 21.6% | 26.5% | 4.9 percentage points below |
| Immigrant population | 1.2% | 22.9% | 21.7 percentage points below |
| Worked from home | 13.6% | 23.8% | 10.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 13 local facility records with G7S. Education is the largest represented category with 9 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care3
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,842 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,903YouTube estimate · 62.3%
12,842Facebook estimate · 80.8%
7,833Instagram estimate · 49.3%
3,799TikTok estimate · 23.9%
Practical campaign implications
Turn the strongest G7S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 1.2%21.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 13.6%10.2 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Owner households: 76.6%10.1 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Jonquière postal regions
These regions share the Jonquière postal community and are ordered by population similarity to G7S.
G7S audience questions
Using this postal-region profile
How large is the audience in G7S?
G7S represents 19,807 residents and 8,550 households in Jonquière. The average household size is 2.2 people.
What demographic characteristics stand out in G7S?
Immigrant population is 1.2%, 21.7 percentage points below the Canadian postal-region benchmark; Worked from home is 13.6%, 10.2 percentage points below the Canadian postal-region benchmark; Owner households is 76.6%, 10.1 percentage points above the Canadian postal-region benchmark.
How does G7S compare with another postal region?
G7X is one useful Jonquière postal-region comparison because its population is similar to G7S. It has 29.8% lower median income · 2.3 years older on average.
How can I find other regions that match the G7S audience?
To find regions with a profile similar to G7S, begin with home ownership near 76.6% and age 65+ share near 23.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G7S?
Import postal codes to measure customer concentration in G7S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.