Immigrant population
0.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G8C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Alma Southwest.
AudienceScoutG8C · Alma SouthwestLoading the G8C boundary…
Selected postal region
Market profile
A market of 4,412 people
Size the opportunity, understand its household composition, and identify the local patterns that make G8C different from the typical Canadian postal region.
Population4,412
Households1,870
Median income$93,000
Average age42.1
G8C market summary
What distinguishes this postal-region audience
G8C represents 4,412 residents and 1,870 households in Alma Southwest. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 0.3%, or 22.6 percentage points below the benchmark. Owner households is 84.3%, 17.8 percentage points above the benchmark.
For campaign planning, these patterns give G8C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Alma Southwest.
Audience matching
Find more regions that resemble G8C
To find regions with a profile similar to G8C, begin with home ownership near 84.3% and university education near 19.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G8C and the Canadian postal-region benchmark.
Owner households
84.3%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Worked from home
12.6%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
19.5%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How G8C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G8C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $93,000 | $85,788 | 8.4% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 84.3% | 66.5% | 17.8 percentage points above |
| One-person households | 26.7% | 29.4% | 2.7 percentage points below |
| Families with children | 36.9% | 34.0% | 2.9 percentage points above |
| Bachelor's degree or higher | 19.5% | 26.5% | 7.0 percentage points below |
| Immigrant population | 0.3% | 22.9% | 22.6 percentage points below |
| Worked from home | 12.6% | 23.8% | 11.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 1 local facility records with G8C. Education is the largest represented category with 1 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 2,803 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
2,167YouTube estimate · 62.5%
2,803Facebook estimate · 80.9%
1,716Instagram estimate · 49.5%
834TikTok estimate · 24.1%
Practical campaign implications
Turn the strongest G8C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 0.3%22.6 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 84.3%17.8 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Worked from home: 12.6%11.2 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Alma Southwest with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G8C audience questions
Using this postal-region profile
How large is the audience in G8C?
G8C represents 4,412 residents and 1,870 households in Alma Southwest. The average household size is 2.4 people.
What demographic characteristics stand out in G8C?
Immigrant population is 0.3%, 22.6 percentage points below the Canadian postal-region benchmark; Owner households is 84.3%, 17.8 percentage points above the Canadian postal-region benchmark; Worked from home is 12.6%, 11.2 percentage points below the Canadian postal-region benchmark.
How does G8C compare with another postal region?
G8J is one useful Quebec market comparison because its population is similar to G8C. It has 25.3% lower median income · 2.0 years older on average.
How can I find other regions that match the G8C audience?
To find regions with a profile similar to G8C, begin with home ownership near 84.3% and university education near 19.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G8C?
Import postal codes to measure customer concentration in G8C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.