Owner households
90.8%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Quebec postal region
G9C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Trois-Rivières.
AudienceScoutG9C · Trois-RivièresLoading the G9C boundary…
Selected postal region
Market profile
A market of 4,017 people
Size the opportunity, understand its household composition, and identify the local patterns that make G9C different from the typical Canadian postal region.
Population4,017
Households1,605
Median income$97,000
Average age39.6
G9C market summary
What distinguishes this postal-region audience
G9C represents 4,017 residents and 1,605 households in Trois-Rivières. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 90.8%, or 24.3 percentage points above the benchmark. Single-detached homes is 33.1%, 19.5 percentage points below the benchmark.
For campaign planning, these patterns give G9C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Trois-Rivières.
Audience matching
Find more regions that resemble G9C
To find regions with a profile similar to G9C, begin with home ownership near 90.8% and household income near $97,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G9C and the Canadian postal-region benchmark.
Single-detached homes
33.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Immigrant population
6.6%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Median household income
$97,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How G9C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G9C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $97,000 | $85,788 | 13.1% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 90.8% | 66.5% | 24.3 percentage points above |
| One-person households | 25.9% | 29.4% | 3.5 percentage points below |
| Families with children | 37.4% | 34.0% | 3.4 percentage points above |
| Bachelor's degree or higher | 30.9% | 26.5% | 4.4 percentage points above |
| Immigrant population | 6.6% | 22.9% | 16.3 percentage points below |
| Worked from home | 19.9% | 23.8% | 3.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 4 local facility records with G9C. Education is the largest represented category with 2 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care0
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 2,537 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
2,023YouTube estimate · 65.2%
2,537Facebook estimate · 81.8%
1,610Instagram estimate · 51.9%
791TikTok estimate · 25.5%
Practical campaign implications
Turn the strongest G9C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 90.8%24.3 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Single-detached homes: 33.1%19.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 6.6%16.3 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other Trois-Rivières postal regions
These regions share the Trois-Rivières postal community and are ordered by population similarity to G9C.
G9C audience questions
Using this postal-region profile
How large is the audience in G9C?
G9C represents 4,017 residents and 1,605 households in Trois-Rivières. The average household size is 2.4 people.
What demographic characteristics stand out in G9C?
Owner households is 90.8%, 24.3 percentage points above the Canadian postal-region benchmark; Single-detached homes is 33.1%, 19.5 percentage points below the Canadian postal-region benchmark; Immigrant population is 6.6%, 16.3 percentage points below the Canadian postal-region benchmark.
How does G9C compare with another postal region?
G8Z is one useful Trois-Rivières postal-region comparison because its population is similar to G9C. It has 50.9% lower median income · 7.5 years older on average.
How can I find other regions that match the G9C audience?
To find regions with a profile similar to G9C, begin with home ownership near 90.8% and household income near $97,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G9C?
Import postal codes to measure customer concentration in G9C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.