Median household income
$52,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Quebec postal region
G8T demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Cap-de-la-Madeleine.
AudienceScoutG8T · Cap-de-la-MadeleineLoading the G8T boundary…
Selected postal region
Market profile
A market of 27,831 people
Size the opportunity, understand its household composition, and identify the local patterns that make G8T different from the typical Canadian postal region.
Population27,831
Households14,025
Median income$52,000
Average age48.1
G8T market summary
What distinguishes this postal-region audience
G8T represents 27,831 residents and 14,025 households in Cap-de-la-Madeleine. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $52,000, or 39.4% below the benchmark. Immigrant population is 3.5%, 19.4 percentage points below the benchmark.
For campaign planning, these patterns give G8T a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Cap-de-la-Madeleine.
Audience matching
Find more regions that resemble G8T
To find regions with a profile similar to G8T, begin with household income near $52,000 and university education near 11.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G8T and the Canadian postal-region benchmark.
Immigrant population
3.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
One-person households
44.9%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Bachelor's degree or higher
11.3%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How G8T compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G8T | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $52,000 | $85,788 | 39.4% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 52.2% | 66.5% | 14.3 percentage points below |
| One-person households | 44.9% | 29.4% | 15.5 percentage points above |
| Families with children | 23.0% | 34.0% | 11.0 percentage points below |
| Bachelor's degree or higher | 11.3% | 26.5% | 15.2 percentage points below |
| Immigrant population | 3.5% | 22.9% | 19.4 percentage points below |
| Worked from home | 12.5% | 23.8% | 11.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 26 local facility records with G8T. Education is the largest represented category with 20 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education20
Health care4
Culture and art1
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,785 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,183YouTube estimate · 60.6%
18,785Facebook estimate · 80.2%
11,161Instagram estimate · 47.7%
5,346TikTok estimate · 22.8%
Practical campaign implications
Turn the strongest G8T signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $52,00039.4% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Immigrant population: 3.5%19.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- One-person households: 44.9%15.5 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Cap-de-la-Madeleine postal regions
These regions share the Cap-de-la-Madeleine postal community and are ordered by population similarity to G8T.
G8T audience questions
Using this postal-region profile
How large is the audience in G8T?
G8T represents 27,831 residents and 14,025 households in Cap-de-la-Madeleine. The average household size is 1.9 people.
What demographic characteristics stand out in G8T?
Median household income is $52,000, 39.4% below the Canadian postal-region benchmark; Immigrant population is 3.5%, 19.4 percentage points below the Canadian postal-region benchmark; One-person households is 44.9%, 15.5 percentage points above the Canadian postal-region benchmark.
How does G8T compare with another postal region?
G8W is one useful Cap-de-la-Madeleine postal-region comparison because its population is similar to G8T. It has 48.1% higher median income · 3.0 years younger on average.
How can I find other regions that match the G8T audience?
To find regions with a profile similar to G8T, begin with household income near $52,000 and university education near 11.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G8T?
Import postal codes to measure customer concentration in G8T, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.