Immigrant population
2.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G8W demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Cap-de-la-Madeleine.
AudienceScoutG8W · Cap-de-la-MadeleineLoading the G8W boundary…
Selected postal region
Market profile
A market of 11,010 people
Size the opportunity, understand its household composition, and identify the local patterns that make G8W different from the typical Canadian postal region.
Population11,010
Households4,785
Median income$77,000
Average age45.1
G8W market summary
What distinguishes this postal-region audience
G8W represents 11,010 residents and 4,785 households in Cap-de-la-Madeleine. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 2.7%, or 20.2 percentage points below the benchmark. Single-detached homes is 65.7%, 13.1 percentage points above the benchmark.
For campaign planning, these patterns give G8W a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Cap-de-la-Madeleine.
Audience matching
Find more regions that resemble G8W
To find regions with a profile similar to G8W, begin with university education near 20.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G8W and the Canadian postal-region benchmark.
Single-detached homes
65.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Worked from home
15.6%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
20.4%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How G8W compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G8W | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $77,000 | $85,788 | 10.2% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 67.4% | 66.5% | 0.9 percentage points above |
| One-person households | 30.2% | 29.4% | 0.8 percentage points above |
| Families with children | 31.0% | 34.0% | 3.0 percentage points below |
| Bachelor's degree or higher | 20.4% | 26.5% | 6.1 percentage points below |
| Immigrant population | 2.7% | 22.9% | 20.2 percentage points below |
| Worked from home | 15.6% | 23.8% | 8.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 2 local facility records with G8W. Culture and art is the largest represented category with 1 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education0
Health care0
Culture and art1
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,194 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,490YouTube estimate · 61.5%
7,194Facebook estimate · 80.6%
4,321Instagram estimate · 48.4%
2,063TikTok estimate · 23.1%
Practical campaign implications
Turn the strongest G8W signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 2.7%20.2 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Single-detached homes: 65.7%13.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Worked from home: 15.6%8.2 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other Cap-de-la-Madeleine postal regions
These regions share the Cap-de-la-Madeleine postal community and are ordered by population similarity to G8W.
G8W audience questions
Using this postal-region profile
How large is the audience in G8W?
G8W represents 11,010 residents and 4,785 households in Cap-de-la-Madeleine. The average household size is 2.2 people.
What demographic characteristics stand out in G8W?
Immigrant population is 2.7%, 20.2 percentage points below the Canadian postal-region benchmark; Single-detached homes is 65.7%, 13.1 percentage points above the Canadian postal-region benchmark; Worked from home is 15.6%, 8.2 percentage points below the Canadian postal-region benchmark.
How does G8W compare with another postal region?
G8V is one useful Cap-de-la-Madeleine postal-region comparison because its population is similar to G8W. It has 15.6% higher median income · 3.3 years younger on average.
How can I find other regions that match the G8W audience?
To find regions with a profile similar to G8W, begin with university education near 20.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G8W?
Import postal codes to measure customer concentration in G8W, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.