Owner households
40.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Quebec postal region
G9N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Shawinigan.
AudienceScoutG9N · ShawiniganLoading the G9N boundary…
Selected postal region
Market profile
A market of 16,125 people
Size the opportunity, understand its household composition, and identify the local patterns that make G9N different from the typical Canadian postal region.
Population16,125
Households8,700
Median income$44,400
Average age50.2
G9N market summary
What distinguishes this postal-region audience
G9N represents 16,125 residents and 8,700 households in Shawinigan. Its average household contains 1.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 40.9%, or 25.6 percentage points below the benchmark. Median household income is $44,400, 48.2% below the benchmark.
For campaign planning, these patterns give G9N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Shawinigan.
Audience matching
Find more regions that resemble G9N
To find regions with a profile similar to G9N, begin with home ownership near 40.9% and household income near $44,400. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G9N and the Canadian postal-region benchmark.
Median household income
$44,400Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
One-person households
52.2%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Single-detached homes
31.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Detailed comparison
How G9N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G9N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $44,400 | $85,788 | 48.2% below |
| Average household size | 1.7 people | 2.4 people | 30.0% below |
| Owner households | 40.9% | 66.5% | 25.6 percentage points below |
| One-person households | 52.2% | 29.4% | 22.9 percentage points above |
| Families with children | 18.1% | 34.0% | 15.9 percentage points below |
| Bachelor's degree or higher | 10.2% | 26.5% | 16.3 percentage points below |
| Immigrant population | 2.2% | 22.9% | 20.7 percentage points below |
| Worked from home | 13.5% | 23.8% | 10.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 25 local facility records with G9N. Education is the largest represented category with 12 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care7
Culture and art6
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 11,121 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,305YouTube estimate · 59.7%
11,121Facebook estimate · 80.0%
6,496Instagram estimate · 46.7%
3,051TikTok estimate · 21.9%
Practical campaign implications
Turn the strongest G9N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 40.9%25.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Median household income: $44,40048.2% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- One-person households: 52.2%22.9 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Shawinigan postal regions
These regions share the Shawinigan postal community and are ordered by population similarity to G9N.
G9N audience questions
Using this postal-region profile
How large is the audience in G9N?
G9N represents 16,125 residents and 8,700 households in Shawinigan. The average household size is 1.7 people.
What demographic characteristics stand out in G9N?
Owner households is 40.9%, 25.6 percentage points below the Canadian postal-region benchmark; Median household income is $44,400, 48.2% below the Canadian postal-region benchmark; One-person households is 52.2%, 22.9 percentage points above the Canadian postal-region benchmark.
How does G9N compare with another postal region?
G9P is one useful Shawinigan postal-region comparison because its population is similar to G9N. It has 38.7% higher median income · 1.7 years younger on average.
How can I find other regions that match the G9N audience?
To find regions with a profile similar to G9N, begin with home ownership near 40.9% and household income near $44,400. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G9N?
Import postal codes to measure customer concentration in G9N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.