Immigrant population
2.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G9P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Shawinigan.
AudienceScoutG9P · ShawiniganLoading the G9P boundary…
Selected postal region
Market profile
A market of 11,567 people
Size the opportunity, understand its household composition, and identify the local patterns that make G9P different from the typical Canadian postal region.
Population11,567
Households5,625
Median income$61,600
Average age48.5
G9P market summary
What distinguishes this postal-region audience
G9P represents 11,567 residents and 5,625 households in Shawinigan. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 2.8%, or 20.1 percentage points below the benchmark. Median household income is $61,600, 28.2% below the benchmark.
For campaign planning, these patterns give G9P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Shawinigan.
Audience matching
Find more regions that resemble G9P
To find regions with a profile similar to G9P, begin with household income near $61,600 and university education near 13.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G9P and the Canadian postal-region benchmark.
Median household income
$61,600Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Bachelor's degree or higher
13.5%Use direct, practical language that demonstrates the everyday value of the offer.
Population age 65+
30.4%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Detailed comparison
How G9P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G9P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $61,600 | $85,788 | 28.2% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 61.5% | 66.5% | 5.0 percentage points below |
| One-person households | 39.6% | 29.4% | 10.3 percentage points above |
| Families with children | 24.4% | 34.0% | 9.6 percentage points below |
| Bachelor's degree or higher | 13.5% | 26.5% | 13.0 percentage points below |
| Immigrant population | 2.8% | 22.9% | 20.1 percentage points below |
| Worked from home | 16.8% | 23.8% | 7.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 11 local facility records with G9P. Education is the largest represented category with 4 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care3
Culture and art3
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,746 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,775YouTube estimate · 59.6%
7,746Facebook estimate · 79.9%
4,505Instagram estimate · 46.5%
2,095TikTok estimate · 21.6%
Practical campaign implications
Turn the strongest G9P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 2.8%20.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $61,60028.2% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Bachelor's degree or higher: 13.5%13.0 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other Shawinigan postal regions
These regions share the Shawinigan postal community and are ordered by population similarity to G9P.
G9P audience questions
Using this postal-region profile
How large is the audience in G9P?
G9P represents 11,567 residents and 5,625 households in Shawinigan. The average household size is 2.0 people.
What demographic characteristics stand out in G9P?
Immigrant population is 2.8%, 20.1 percentage points below the Canadian postal-region benchmark; Median household income is $61,600, 28.2% below the Canadian postal-region benchmark; Bachelor's degree or higher is 13.5%, 13.0 percentage points below the Canadian postal-region benchmark.
How does G9P compare with another postal region?
G9N is one useful Shawinigan postal-region comparison because its population is similar to G9P. It has 27.9% lower median income · 1.7 years older on average.
How can I find other regions that match the G9P audience?
To find regions with a profile similar to G9P, begin with household income near $61,600 and university education near 13.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G9P?
Import postal codes to measure customer concentration in G9P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.