Immigrant population
1.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
G9X demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in La Tuque.
AudienceScoutG9X · La TuqueLoading the G9X boundary…
Selected postal region
Market profile
A market of 10,610 people
Size the opportunity, understand its household composition, and identify the local patterns that make G9X different from the typical Canadian postal region.
Population10,610
Households5,260
Median income$60,400
Average age47.5
G9X market summary
What distinguishes this postal-region audience
G9X represents 10,610 residents and 5,260 households in La Tuque. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 1.0%, or 21.9 percentage points below the benchmark. Worked from home is 6.4%, 17.4 percentage points below the benchmark.
For campaign planning, these patterns give G9X a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of La Tuque.
Audience matching
Find more regions that resemble G9X
To find regions with a profile similar to G9X, begin with university education near 9.5% and household income near $60,400. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G9X and the Canadian postal-region benchmark.
Worked from home
6.4%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
9.5%Use direct, practical language that demonstrates the everyday value of the offer.
Median household income
$60,400Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How G9X compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G9X | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $60,400 | $85,788 | 29.6% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 67.7% | 66.5% | 1.2 percentage points above |
| One-person households | 40.5% | 29.4% | 11.1 percentage points above |
| Families with children | 24.3% | 34.0% | 9.7 percentage points below |
| Bachelor's degree or higher | 9.5% | 26.5% | 17.0 percentage points below |
| Immigrant population | 1.0% | 22.9% | 21.9 percentage points below |
| Worked from home | 6.4% | 23.8% | 17.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 26 local facility records with G9X. Education is the largest represented category with 16 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education16
Health care4
Culture and art5
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,102 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,345YouTube estimate · 60.3%
7,102Facebook estimate · 80.2%
4,183Instagram estimate · 47.2%
1,963TikTok estimate · 22.2%
Practical campaign implications
Turn the strongest G9X signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 1.0%21.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 6.4%17.4 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Bachelor's degree or higher: 9.5%17.0 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Quebec postal regions
This directory represents La Tuque with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G9X audience questions
Using this postal-region profile
How large is the audience in G9X?
G9X represents 10,610 residents and 5,260 households in La Tuque. The average household size is 2.0 people.
What demographic characteristics stand out in G9X?
Immigrant population is 1.0%, 21.9 percentage points below the Canadian postal-region benchmark; Worked from home is 6.4%, 17.4 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 9.5%, 17.0 percentage points below the Canadian postal-region benchmark.
How does G9X compare with another postal region?
G6J is one useful Quebec market comparison because its population is similar to G9X. It has 57.3% higher median income · 8.1 years younger on average.
How can I find other regions that match the G9X audience?
To find regions with a profile similar to G9X, begin with university education near 9.5% and household income near $60,400. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G9X?
Import postal codes to measure customer concentration in G9X, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.