Single-detached homes
80.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
G3C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Stoneham-et-Tewkesbury.
AudienceScoutG3C · Stoneham-et-TewkesburyLoading the G3C boundary…
Selected postal region
Market profile
A market of 10,434 people
Size the opportunity, understand its household composition, and identify the local patterns that make G3C different from the typical Canadian postal region.
Population10,434
Households4,160
Median income$105,000
Average age37.7
G3C market summary
What distinguishes this postal-region audience
G3C represents 10,434 residents and 4,160 households in Stoneham-et-Tewkesbury. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 80.4%, or 27.8 percentage points above the benchmark. Owner households is 88.7%, 22.2 percentage points above the benchmark.
For campaign planning, these patterns give G3C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Stoneham-et-Tewkesbury.
Audience matching
Find more regions that resemble G3C
To find regions with a profile similar to G3C, begin with home ownership near 88.7% and household income near $105,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between G3C and the Canadian postal-region benchmark.
Owner households
88.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
3.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Median household income
$105,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How G3C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | G3C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $105,000 | $85,788 | 22.4% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 88.7% | 66.5% | 22.2 percentage points above |
| One-person households | 23.1% | 29.4% | 6.3 percentage points below |
| Families with children | 41.3% | 34.0% | 7.3 percentage points above |
| Bachelor's degree or higher | 26.4% | 26.5% | 0.1 percentage points below |
| Immigrant population | 3.8% | 22.9% | 19.1 percentage points below |
| Worked from home | 27.1% | 23.8% | 3.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 3 local facility records with G3C. Education is the largest represented category with 2 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care0
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 6,413 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,151YouTube estimate · 66.0%
6,413Facebook estimate · 82.1%
4,092Instagram estimate · 52.4%
1,991TikTok estimate · 25.5%
Practical campaign implications
Turn the strongest G3C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 80.4%27.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 88.7%22.2 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 3.8%19.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Stoneham-et-Tewkesbury with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
G3C audience questions
Using this postal-region profile
How large is the audience in G3C?
G3C represents 10,434 residents and 4,160 households in Stoneham-et-Tewkesbury. The average household size is 2.5 people.
What demographic characteristics stand out in G3C?
Single-detached homes is 80.4%, 27.8 percentage points above the Canadian postal-region benchmark; Owner households is 88.7%, 22.2 percentage points above the Canadian postal-region benchmark; Immigrant population is 3.8%, 19.1 percentage points below the Canadian postal-region benchmark.
How does G3C compare with another postal region?
G0H is one useful Quebec market comparison because its population is similar to G3C. It has 36.2% lower median income · 7.8 years older on average.
How can I find other regions that match the G3C audience?
To find regions with a profile similar to G3C, begin with home ownership near 88.7% and household income near $105,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in G3C?
Import postal codes to measure customer concentration in G3C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.