Single-detached homes
0.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H2G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Petite-Patrie.
AudienceScoutH2G · Petite-PatrieLoading the H2G boundary…
Selected postal region
Market profile
A market of 22,115 people
Size the opportunity, understand its household composition, and identify the local patterns that make H2G different from the typical Canadian postal region.
Population22,115
Households12,000
Median income$60,800
Average age39.2
H2G market summary
What distinguishes this postal-region audience
H2G represents 22,115 residents and 12,000 households in Petite-Patrie. Its average household contains 1.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 0.1%, or 52.5 percentage points below the benchmark. Owner households is 30.1%, 36.4 percentage points below the benchmark.
For campaign planning, these patterns give H2G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Petite-Patrie.
Audience matching
Find more regions that resemble H2G
To find regions with a profile similar to H2G, begin with home ownership near 30.1% and university education near 45.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H2G and the Canadian postal-region benchmark.
Owner households
30.1%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
51.3%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Bachelor's degree or higher
45.7%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How H2G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H2G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $60,800 | $85,788 | 29.1% below |
| Average household size | 1.8 people | 2.4 people | 25.9% below |
| Owner households | 30.1% | 66.5% | 36.4 percentage points below |
| One-person households | 51.3% | 29.4% | 21.9 percentage points above |
| Families with children | 21.2% | 34.0% | 12.8 percentage points below |
| Bachelor's degree or higher | 45.7% | 26.5% | 19.2 percentage points above |
| Immigrant population | 17.1% | 22.9% | 5.8 percentage points below |
| Worked from home | 36.2% | 23.8% | 12.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 16 local facility records with H2G. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care2
Culture and art5
Recreation2
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,258 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,735YouTube estimate · 69.4%
15,258Facebook estimate · 83.2%
10,334Instagram estimate · 56.3%
5,367TikTok estimate · 29.3%
Practical campaign implications
Turn the strongest H2G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 0.1%52.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 30.1%36.4 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 51.3%21.9 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Petite-Patrie postal regions
These regions share the Petite-Patrie postal community and are ordered by population similarity to H2G.
H2G audience questions
Using this postal-region profile
How large is the audience in H2G?
H2G represents 22,115 residents and 12,000 households in Petite-Patrie. The average household size is 1.8 people.
What demographic characteristics stand out in H2G?
Single-detached homes is 0.1%, 52.5 percentage points below the Canadian postal-region benchmark; Owner households is 30.1%, 36.4 percentage points below the Canadian postal-region benchmark; One-person households is 51.3%, 21.9 percentage points above the Canadian postal-region benchmark.
How does H2G compare with another postal region?
H2S is one useful Petite-Patrie postal-region comparison because its population is similar to H2G. It has 7.7% higher median income · 1.3 years younger on average.
How can I find other regions that match the H2G audience?
To find regions with a profile similar to H2G, begin with home ownership near 30.1% and university education near 45.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H2G?
Import postal codes to measure customer concentration in H2G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.