Single-detached homes
0.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H2S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Petite-Patrie.
AudienceScoutH2S · Petite-PatrieLoading the H2S boundary…
Selected postal region
Market profile
A market of 27,217 people
Size the opportunity, understand its household composition, and identify the local patterns that make H2S different from the typical Canadian postal region.
Population27,217
Households15,060
Median income$65,500
Average age37.9
H2S market summary
What distinguishes this postal-region audience
H2S represents 27,217 residents and 15,060 households in Petite-Patrie. Its average household contains 1.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 0.1%, or 52.5 percentage points below the benchmark. Owner households is 30.1%, 36.4 percentage points below the benchmark.
For campaign planning, these patterns give H2S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Petite-Patrie.
Audience matching
Find more regions that resemble H2S
To find regions with a profile similar to H2S, begin with home ownership near 30.1% and university education near 56.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H2S and the Canadian postal-region benchmark.
Owner households
30.1%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Bachelor's degree or higher
56.1%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
One-person households
51.2%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How H2S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H2S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $65,500 | $85,788 | 23.6% below |
| Average household size | 1.8 people | 2.4 people | 25.9% below |
| Owner households | 30.1% | 66.5% | 36.4 percentage points below |
| One-person households | 51.2% | 29.4% | 21.9 percentage points above |
| Families with children | 18.0% | 34.0% | 16.0 percentage points below |
| Bachelor's degree or higher | 56.1% | 26.5% | 29.6 percentage points above |
| Immigrant population | 20.6% | 22.9% | 2.3 percentage points below |
| Worked from home | 45.5% | 23.8% | 21.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 21 local facility records with H2S. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care4
Culture and art7
Recreation3
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,134 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,355YouTube estimate · 71.8%
19,134Facebook estimate · 84.0%
13,379Instagram estimate · 58.7%
7,097TikTok estimate · 31.1%
Practical campaign implications
Turn the strongest H2S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 0.1%52.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 30.1%36.4 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Bachelor's degree or higher: 56.1%29.6 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Petite-Patrie postal regions
These regions share the Petite-Patrie postal community and are ordered by population similarity to H2S.
H2S audience questions
Using this postal-region profile
How large is the audience in H2S?
H2S represents 27,217 residents and 15,060 households in Petite-Patrie. The average household size is 1.8 people.
What demographic characteristics stand out in H2S?
Single-detached homes is 0.1%, 52.5 percentage points below the Canadian postal-region benchmark; Owner households is 30.1%, 36.4 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 56.1%, 29.6 percentage points above the Canadian postal-region benchmark.
How does H2S compare with another postal region?
H2G is one useful Petite-Patrie postal-region comparison because its population is similar to H2S. It has 7.2% lower median income · 1.3 years older on average.
How can I find other regions that match the H2S audience?
To find regions with a profile similar to H2S, begin with home ownership near 30.1% and university education near 56.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H2S?
Import postal codes to measure customer concentration in H2S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.