Single-detached homes
2.9%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H2M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Ahuntsic.
AudienceScoutH2M · AhuntsicLoading the H2M boundary…
Selected postal region
Market profile
A market of 18,468 people
Size the opportunity, understand its household composition, and identify the local patterns that make H2M different from the typical Canadian postal region.
Population18,468
Households8,940
Median income$70,500
Average age42.7
H2M market summary
What distinguishes this postal-region audience
H2M represents 18,468 residents and 8,940 households in Ahuntsic. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 2.9%, or 49.7 percentage points below the benchmark. Owner households is 40.5%, 26.0 percentage points below the benchmark.
For campaign planning, these patterns give H2M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Ahuntsic.
Audience matching
Find more regions that resemble H2M
To find regions with a profile similar to H2M, begin with home ownership near 40.5% and university education near 38.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H2M and the Canadian postal-region benchmark.
Owner households
40.5%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
44.1%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Bachelor's degree or higher
38.5%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How H2M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H2M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $70,500 | $85,788 | 17.8% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 40.5% | 66.5% | 26.0 percentage points below |
| One-person households | 44.1% | 29.4% | 14.8 percentage points above |
| Families with children | 27.5% | 34.0% | 6.5 percentage points below |
| Bachelor's degree or higher | 38.5% | 26.5% | 12.0 percentage points above |
| Immigrant population | 25.3% | 22.9% | 2.4 percentage points above |
| Worked from home | 30.2% | 23.8% | 6.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 15 local facility records with H2M. Education is the largest represented category with 8 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care4
Culture and art0
Recreation3
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,429 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,922YouTube estimate · 65.2%
12,429Facebook estimate · 81.7%
7,988Instagram estimate · 52.5%
4,088TikTok estimate · 26.9%
Practical campaign implications
Turn the strongest H2M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 2.9%49.7 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 40.5%26.0 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 44.1%14.8 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Ahuntsic postal regions
These regions share the Ahuntsic postal community and are ordered by population similarity to H2M.
H2M audience questions
Using this postal-region profile
How large is the audience in H2M?
H2M represents 18,468 residents and 8,940 households in Ahuntsic. The average household size is 2.0 people.
What demographic characteristics stand out in H2M?
Single-detached homes is 2.9%, 49.7 percentage points below the Canadian postal-region benchmark; Owner households is 40.5%, 26.0 percentage points below the Canadian postal-region benchmark; One-person households is 44.1%, 14.8 percentage points above the Canadian postal-region benchmark.
How does H2M compare with another postal region?
H2B is one useful Ahuntsic postal-region comparison because its population is similar to H2M. It has 17.2% lower median income · 1.0 years younger on average.
How can I find other regions that match the H2M audience?
To find regions with a profile similar to H2M, begin with home ownership near 40.5% and university education near 38.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H2M?
Import postal codes to measure customer concentration in H2M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.