Single-detached homes
0.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H3S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Côte-des-Neiges.
AudienceScoutH3S · Côte-des-NeigesLoading the H3S boundary…
Selected postal region
Market profile
A market of 33,618 people
Size the opportunity, understand its household composition, and identify the local patterns that make H3S different from the typical Canadian postal region.
Population33,618
Households14,795
Median income$54,800
Average age37.4
H3S market summary
What distinguishes this postal-region audience
H3S represents 33,618 residents and 14,795 households in Côte-des-Neiges. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 0.4%, or 52.2 percentage points below the benchmark. Owner households is 17.9%, 48.6 percentage points below the benchmark.
For campaign planning, these patterns give H3S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Côte-des-Neiges.
Audience matching
Find more regions that resemble H3S
To find regions with a profile similar to H3S, begin with home ownership near 17.9% and household income near $54,800. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H3S and the Canadian postal-region benchmark.
Owner households
17.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Immigrant population
48.9%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Median household income
$54,800Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How H3S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H3S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $54,800 | $85,788 | 36.1% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 17.9% | 66.5% | 48.6 percentage points below |
| One-person households | 39.8% | 29.4% | 10.4 percentage points above |
| Families with children | 31.6% | 34.0% | 2.4 percentage points below |
| Bachelor's degree or higher | 41.6% | 26.5% | 15.1 percentage points above |
| Immigrant population | 48.9% | 22.9% | 26.0 percentage points above |
| Worked from home | 22.3% | 23.8% | 1.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 17 local facility records with H3S. Education is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care5
Culture and art1
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 21,589 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
17,915YouTube estimate · 68.7%
21,589Facebook estimate · 82.7%
14,787Instagram estimate · 56.7%
8,144TikTok estimate · 31.2%
Practical campaign implications
Turn the strongest H3S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 0.4%52.2 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 17.9%48.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Immigrant population: 48.9%26.0 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Related market context
Compare other Côte-des-Neiges postal regions
These regions share the Côte-des-Neiges postal community and are ordered by population similarity to H3S.
H3S audience questions
Using this postal-region profile
How large is the audience in H3S?
H3S represents 33,618 residents and 14,795 households in Côte-des-Neiges. The average household size is 2.3 people.
What demographic characteristics stand out in H3S?
Single-detached homes is 0.4%, 52.2 percentage points below the Canadian postal-region benchmark; Owner households is 17.9%, 48.6 percentage points below the Canadian postal-region benchmark; Immigrant population is 48.9%, 26.0 percentage points above the Canadian postal-region benchmark.
How does H3S compare with another postal region?
H3W is one useful Côte-des-Neiges postal-region comparison because its population is similar to H3S. It has 12.4% higher median income · 2.5 years older on average.
How can I find other regions that match the H3S audience?
To find regions with a profile similar to H3S, begin with home ownership near 17.9% and household income near $54,800. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H3S?
Import postal codes to measure customer concentration in H3S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.