Owner households
15.2%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Quebec postal region
H3T demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Côte-des-Neiges.
AudienceScoutH3T · Côte-des-NeigesLoading the H3T boundary…
Selected postal region
Market profile
A market of 13,009 people
Size the opportunity, understand its household composition, and identify the local patterns that make H3T different from the typical Canadian postal region.
Population13,009
Households6,510
Median income$47,600
Average age37.3
H3T market summary
What distinguishes this postal-region audience
H3T represents 13,009 residents and 6,510 households in Côte-des-Neiges. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 15.2%, or 51.3 percentage points below the benchmark. Single-detached homes is 1.3%, 51.3 percentage points below the benchmark.
For campaign planning, these patterns give H3T a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Côte-des-Neiges.
Audience matching
Find more regions that resemble H3T
To find regions with a profile similar to H3T, begin with home ownership near 15.2% and university education near 55.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H3T and the Canadian postal-region benchmark.
Single-detached homes
1.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Bachelor's degree or higher
55.9%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Median household income
$47,600Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How H3T compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H3T | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $47,600 | $85,788 | 44.5% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 15.2% | 66.5% | 51.3 percentage points below |
| One-person households | 47.9% | 29.4% | 18.5 percentage points above |
| Families with children | 18.8% | 34.0% | 15.2 percentage points below |
| Bachelor's degree or higher | 55.9% | 26.5% | 29.4 percentage points above |
| Immigrant population | 35.9% | 22.9% | 13.0 percentage points above |
| Worked from home | 34.4% | 23.8% | 10.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 28 local facility records with H3T. Education is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care8
Culture and art8
Recreation2
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 8,894 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,621YouTube estimate · 71.4%
8,894Facebook estimate · 83.4%
6,507Instagram estimate · 61.0%
3,939TikTok estimate · 36.9%
Practical campaign implications
Turn the strongest H3T signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 15.2%51.3 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 1.3%51.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 55.9%29.4 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Côte-des-Neiges postal regions
These regions share the Côte-des-Neiges postal community and are ordered by population similarity to H3T.
H3T audience questions
Using this postal-region profile
How large is the audience in H3T?
H3T represents 13,009 residents and 6,510 households in Côte-des-Neiges. The average household size is 1.9 people.
What demographic characteristics stand out in H3T?
Owner households is 15.2%, 51.3 percentage points below the Canadian postal-region benchmark; Single-detached homes is 1.3%, 51.3 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 55.9%, 29.4 percentage points above the Canadian postal-region benchmark.
How does H3T compare with another postal region?
H3V is one useful Côte-des-Neiges postal-region comparison because its population is similar to H3T. It has 5.0% higher median income · 5.2 years older on average.
How can I find other regions that match the H3T audience?
To find regions with a profile similar to H3T, begin with home ownership near 15.2% and university education near 55.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H3T?
Import postal codes to measure customer concentration in H3T, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.