Single-detached homes
1.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H4G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Verdun.
AudienceScoutH4G · VerdunLoading the H4G boundary…
Selected postal region
Market profile
A market of 29,860 people
Size the opportunity, understand its household composition, and identify the local patterns that make H4G different from the typical Canadian postal region.
Population29,860
Households15,815
Median income$61,200
Average age39.5
H4G market summary
What distinguishes this postal-region audience
H4G represents 29,860 residents and 15,815 households in Verdun. Its average household contains 1.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 1.1%, or 51.5 percentage points below the benchmark. Owner households is 26.6%, 39.9 percentage points below the benchmark.
For campaign planning, these patterns give H4G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Verdun.
Audience matching
Find more regions that resemble H4G
To find regions with a profile similar to H4G, begin with home ownership near 26.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H4G and the Canadian postal-region benchmark.
Owner households
26.6%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
46.6%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Worked from home
40.6%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How H4G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H4G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $61,200 | $85,788 | 28.7% below |
| Average household size | 1.8 people | 2.4 people | 25.9% below |
| Owner households | 26.6% | 66.5% | 39.9 percentage points below |
| One-person households | 46.6% | 29.4% | 17.3 percentage points above |
| Families with children | 20.0% | 34.0% | 14.0 percentage points below |
| Bachelor's degree or higher | 42.9% | 26.5% | 16.4 percentage points above |
| Immigrant population | 22.0% | 22.9% | 0.9 percentage points below |
| Worked from home | 40.6% | 23.8% | 16.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 22 local facility records with H4G. Education is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care7
Culture and art1
Recreation4
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 20,854 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
17,476YouTube estimate · 69.8%
20,854Facebook estimate · 83.3%
14,216Instagram estimate · 56.8%
7,438TikTok estimate · 29.7%
Practical campaign implications
Turn the strongest H4G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 1.1%51.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 26.6%39.9 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 46.6%17.3 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Verdun postal regions
These regions share the Verdun postal community and are ordered by population similarity to H4G.
H4G audience questions
Using this postal-region profile
How large is the audience in H4G?
H4G represents 29,860 residents and 15,815 households in Verdun. The average household size is 1.8 people.
What demographic characteristics stand out in H4G?
Single-detached homes is 1.1%, 51.5 percentage points below the Canadian postal-region benchmark; Owner households is 26.6%, 39.9 percentage points below the Canadian postal-region benchmark; One-person households is 46.6%, 17.3 percentage points above the Canadian postal-region benchmark.
How does H4G compare with another postal region?
H4H is one useful Verdun postal-region comparison because its population is similar to H4G. It has 16.0% higher median income · 1.8 years older on average.
How can I find other regions that match the H4G audience?
To find regions with a profile similar to H4G, begin with home ownership near 26.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H4G?
Import postal codes to measure customer concentration in H4G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.