Single-detached homes
8.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H4H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Verdun.
AudienceScoutH4H · VerdunLoading the H4H boundary…
Selected postal region
Market profile
A market of 18,936 people
Size the opportunity, understand its household composition, and identify the local patterns that make H4H different from the typical Canadian postal region.
Population18,936
Households8,965
Median income$71,000
Average age41.3
H4H market summary
What distinguishes this postal-region audience
H4H represents 18,936 residents and 8,965 households in Verdun. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 8.1%, or 44.5 percentage points below the benchmark. Owner households is 33.9%, 32.6 percentage points below the benchmark.
For campaign planning, these patterns give H4H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Verdun.
Audience matching
Find more regions that resemble H4H
To find regions with a profile similar to H4H, begin with home ownership near 33.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H4H and the Canadian postal-region benchmark.
Owner households
33.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
39.4%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Immigrant population
12.9%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How H4H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H4H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $71,000 | $85,788 | 17.2% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 33.9% | 66.5% | 32.6 percentage points below |
| One-person households | 39.4% | 29.4% | 10.0 percentage points above |
| Families with children | 29.1% | 34.0% | 4.9 percentage points below |
| Bachelor's degree or higher | 35.2% | 26.5% | 8.7 percentage points above |
| Immigrant population | 12.9% | 22.9% | 10.0 percentage points below |
| Worked from home | 33.3% | 23.8% | 9.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 29 local facility records with H4H. Health care is the largest represented category with 9 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care9
Culture and art3
Recreation9
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,551 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,056YouTube estimate · 65.7%
12,551Facebook estimate · 82.0%
8,032Instagram estimate · 52.5%
3,989TikTok estimate · 26.1%
Practical campaign implications
Turn the strongest H4H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 8.1%44.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 33.9%32.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 39.4%10.0 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Verdun postal regions
These regions share the Verdun postal community and are ordered by population similarity to H4H.
H4H audience questions
Using this postal-region profile
How large is the audience in H4H?
H4H represents 18,936 residents and 8,965 households in Verdun. The average household size is 2.1 people.
What demographic characteristics stand out in H4H?
Single-detached homes is 8.1%, 44.5 percentage points below the Canadian postal-region benchmark; Owner households is 33.9%, 32.6 percentage points below the Canadian postal-region benchmark; One-person households is 39.4%, 10.0 percentage points above the Canadian postal-region benchmark.
How does H4H compare with another postal region?
H4G is one useful Verdun postal-region comparison because its population is similar to H4H. It has 13.8% lower median income · 1.8 years younger on average.
How can I find other regions that match the H4H audience?
To find regions with a profile similar to H4H, begin with home ownership near 33.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H4H?
Import postal codes to measure customer concentration in H4H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.