Single-detached homes
15.9%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H4J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Cartierville.
AudienceScoutH4J · CartiervilleLoading the H4J boundary…
Selected postal region
Market profile
A market of 18,075 people
Size the opportunity, understand its household composition, and identify the local patterns that make H4J different from the typical Canadian postal region.
Population18,075
Households7,345
Median income$58,000
Average age38.9
H4J market summary
What distinguishes this postal-region audience
H4J represents 18,075 residents and 7,345 households in Cartierville. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 15.9%, or 36.7 percentage points below the benchmark. Owner households is 31.9%, 34.6 percentage points below the benchmark.
For campaign planning, these patterns give H4J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Cartierville.
Audience matching
Find more regions that resemble H4J
To find regions with a profile similar to H4J, begin with home ownership near 31.9% and household income near $58,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H4J and the Canadian postal-region benchmark.
Owner households
31.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Immigrant population
49.2%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Median household income
$58,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How H4J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H4J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $58,000 | $85,788 | 32.4% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 31.9% | 66.5% | 34.6 percentage points below |
| One-person households | 38.9% | 29.4% | 9.5 percentage points above |
| Families with children | 38.7% | 34.0% | 4.7 percentage points above |
| Bachelor's degree or higher | 31.5% | 26.5% | 5.0 percentage points above |
| Immigrant population | 49.2% | 22.9% | 26.3 percentage points above |
| Worked from home | 19.7% | 23.8% | 4.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 18 local facility records with H4J. Education is the largest represented category with 8 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care5
Culture and art4
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 11,205 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,994YouTube estimate · 65.8%
11,205Facebook estimate · 81.9%
7,232Instagram estimate · 52.9%
3,679TikTok estimate · 26.9%
Practical campaign implications
Turn the strongest H4J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 15.9%36.7 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 31.9%34.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Immigrant population: 49.2%26.3 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Related market context
Compare other Cartierville postal regions
These regions share the Cartierville postal community and are ordered by population similarity to H4J.
H4J audience questions
Using this postal-region profile
How large is the audience in H4J?
H4J represents 18,075 residents and 7,345 households in Cartierville. The average household size is 2.4 people.
What demographic characteristics stand out in H4J?
Single-detached homes is 15.9%, 36.7 percentage points below the Canadian postal-region benchmark; Owner households is 31.9%, 34.6 percentage points below the Canadian postal-region benchmark; Immigrant population is 49.2%, 26.3 percentage points above the Canadian postal-region benchmark.
How does H4J compare with another postal region?
H4K is one useful Cartierville postal-region comparison because its population is similar to H4J. It has 55.2% higher median income · 5.0 years older on average.
How can I find other regions that match the H4J audience?
To find regions with a profile similar to H4J, begin with home ownership near 31.9% and household income near $58,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H4J?
Import postal codes to measure customer concentration in H4J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.