Immigrant population
44.6%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Quebec postal region
H4K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Cartierville.
AudienceScoutH4K · CartiervilleLoading the H4K boundary…
Selected postal region
Market profile
A market of 11,319 people
Size the opportunity, understand its household composition, and identify the local patterns that make H4K different from the typical Canadian postal region.
Population11,319
Households4,005
Median income$90,000
Average age43.9
H4K market summary
What distinguishes this postal-region audience
H4K represents 11,319 residents and 4,005 households in Cartierville. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 44.6%, or 21.7 percentage points above the benchmark. Single-detached homes is 38.1%, 14.5 percentage points below the benchmark.
For campaign planning, these patterns give H4K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Cartierville.
Audience matching
Find more regions that resemble H4K
To find regions with a profile similar to H4K, begin with families with children near 46.3% and university education near 36.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H4K and the Canadian postal-region benchmark.
Single-detached homes
38.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Families with children
46.3%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Bachelor's degree or higher
36.9%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How H4K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H4K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $90,000 | $85,788 | 4.9% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 62.9% | 66.5% | 3.6 percentage points below |
| One-person households | 24.5% | 29.4% | 4.9 percentage points below |
| Families with children | 46.3% | 34.0% | 12.3 percentage points above |
| Bachelor's degree or higher | 36.9% | 26.5% | 10.4 percentage points above |
| Immigrant population | 44.6% | 22.9% | 21.7 percentage points above |
| Worked from home | 28.3% | 23.8% | 4.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 7 local facility records with H4K. Education is the largest represented category with 3 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education3
Health care1
Culture and art0
Recreation3
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,208 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,547YouTube estimate · 62.1%
7,208Facebook estimate · 80.7%
4,418Instagram estimate · 49.4%
2,199TikTok estimate · 24.6%
Practical campaign implications
Turn the strongest H4K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 44.6%21.7 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 38.1%14.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Families with children: 46.3%12.3 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare other Cartierville postal regions
These regions share the Cartierville postal community and are ordered by population similarity to H4K.
H4K audience questions
Using this postal-region profile
How large is the audience in H4K?
H4K represents 11,319 residents and 4,005 households in Cartierville. The average household size is 2.7 people.
What demographic characteristics stand out in H4K?
Immigrant population is 44.6%, 21.7 percentage points above the Canadian postal-region benchmark; Single-detached homes is 38.1%, 14.5 percentage points below the Canadian postal-region benchmark; Families with children is 46.3%, 12.3 percentage points above the Canadian postal-region benchmark.
How does H4K compare with another postal region?
H4J is one useful Cartierville postal-region comparison because its population is similar to H4K. It has 35.6% lower median income · 5.0 years younger on average.
How can I find other regions that match the H4K audience?
To find regions with a profile similar to H4K, begin with families with children near 46.3% and university education near 36.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H4K?
Import postal codes to measure customer concentration in H4K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.