Owner households
84.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Quebec postal region
H7K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Auteuil.
AudienceScoutH7K · AuteuilLoading the H7K boundary…
Selected postal region
Market profile
A market of 22,475 people
Size the opportunity, understand its household composition, and identify the local patterns that make H7K different from the typical Canadian postal region.
Population22,475
Households8,210
Median income$104,000
Average age41.4
H7K market summary
What distinguishes this postal-region audience
H7K represents 22,475 residents and 8,210 households in Auteuil. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 84.5%, or 18.0 percentage points above the benchmark. Families with children is 47.7%, 13.7 percentage points above the benchmark.
For campaign planning, these patterns give H7K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Auteuil.
Audience matching
Find more regions that resemble H7K
To find regions with a profile similar to H7K, begin with home ownership near 84.5% and families with children near 47.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H7K and the Canadian postal-region benchmark.
Families with children
47.7%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Single-detached homes
64.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Median household income
$104,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How H7K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H7K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $104,000 | $85,788 | 21.2% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 84.5% | 66.5% | 18.0 percentage points above |
| One-person households | 20.3% | 29.4% | 9.1 percentage points below |
| Families with children | 47.7% | 34.0% | 13.7 percentage points above |
| Bachelor's degree or higher | 26.2% | 26.5% | 0.3 percentage points below |
| Immigrant population | 22.7% | 22.9% | 0.2 percentage points below |
| Worked from home | 24.2% | 23.8% | 0.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 19 local facility records with H7K. Recreation is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care2
Culture and art1
Recreation10
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 14,512 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,322YouTube estimate · 63.2%
14,512Facebook estimate · 81.0%
9,089Instagram estimate · 50.7%
4,637TikTok estimate · 25.9%
Practical campaign implications
Turn the strongest H7K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 84.5%18.0 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Families with children: 47.7%13.7 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- Single-detached homes: 64.2%11.6 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare other Auteuil postal regions
These regions share the Auteuil postal community and are ordered by population similarity to H7K.
H7K audience questions
Using this postal-region profile
How large is the audience in H7K?
H7K represents 22,475 residents and 8,210 households in Auteuil. The average household size is 2.7 people.
What demographic characteristics stand out in H7K?
Owner households is 84.5%, 18.0 percentage points above the Canadian postal-region benchmark; Families with children is 47.7%, 13.7 percentage points above the Canadian postal-region benchmark; Single-detached homes is 64.2%, 11.6 percentage points above the Canadian postal-region benchmark.
How does H7K compare with another postal region?
H7H is one useful Auteuil postal-region comparison because its population is similar to H7K. It has 1.0% lower median income · 2.7 years younger on average.
How can I find other regions that match the H7K audience?
To find regions with a profile similar to H7K, begin with home ownership near 84.5% and families with children near 47.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H7K?
Import postal codes to measure customer concentration in H7K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.