Single-detached homes
68.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
H7R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Laval.
AudienceScoutH7R · LavalLoading the H7R boundary…
Selected postal region
Market profile
A market of 31,001 people
Size the opportunity, understand its household composition, and identify the local patterns that make H7R different from the typical Canadian postal region.
Population31,001
Households11,260
Median income$94,000
Average age40.9
H7R market summary
What distinguishes this postal-region audience
H7R represents 31,001 residents and 11,260 households in Laval. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 68.7%, or 16.1 percentage points above the benchmark. Owner households is 82.2%, 15.7 percentage points above the benchmark.
For campaign planning, these patterns give H7R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Laval.
Audience matching
Find more regions that resemble H7R
To find regions with a profile similar to H7R, begin with home ownership near 82.2% and families with children near 44.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H7R and the Canadian postal-region benchmark.
Owner households
82.2%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Families with children
44.3%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Bachelor's degree or higher
19.8%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How H7R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H7R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $94,000 | $85,788 | 9.6% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 82.2% | 66.5% | 15.7 percentage points above |
| One-person households | 22.8% | 29.4% | 6.6 percentage points below |
| Families with children | 44.3% | 34.0% | 10.3 percentage points above |
| Bachelor's degree or higher | 19.8% | 26.5% | 6.7 percentage points below |
| Immigrant population | 26.2% | 22.9% | 3.3 percentage points above |
| Worked from home | 21.1% | 23.8% | 2.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 31 local facility records with H7R. Recreation is the largest represented category with 15 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care3
Culture and art2
Recreation15
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,664 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,396YouTube estimate · 63.6%
19,664Facebook estimate · 81.2%
12,295Instagram estimate · 50.8%
6,149TikTok estimate · 25.4%
Practical campaign implications
Turn the strongest H7R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 68.7%16.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 82.2%15.7 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Families with children: 44.3%10.3 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare other Laval postal regions
These regions share the Laval postal community and are ordered by population similarity to H7R.
H7R audience questions
Using this postal-region profile
How large is the audience in H7R?
H7R represents 31,001 residents and 11,260 households in Laval. The average household size is 2.7 people.
What demographic characteristics stand out in H7R?
Single-detached homes is 68.7%, 16.1 percentage points above the Canadian postal-region benchmark; Owner households is 82.2%, 15.7 percentage points above the Canadian postal-region benchmark; Families with children is 44.3%, 10.3 percentage points above the Canadian postal-region benchmark.
How does H7R compare with another postal region?
H7N is one useful Laval postal-region comparison because its population is similar to H7R. It has 30.9% lower median income · 1.3 years older on average.
How can I find other regions that match the H7R audience?
To find regions with a profile similar to H7R, begin with home ownership near 82.2% and families with children near 44.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H7R?
Import postal codes to measure customer concentration in H7R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.