Single-detached homes
4.6%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H8S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Lachine.
AudienceScoutH8S · LachineLoading the H8S boundary…
Selected postal region
Market profile
A market of 25,686 people
Size the opportunity, understand its household composition, and identify the local patterns that make H8S different from the typical Canadian postal region.
Population25,686
Households11,635
Median income$60,400
Average age42.3
H8S market summary
What distinguishes this postal-region audience
H8S represents 25,686 residents and 11,635 households in Lachine. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 4.6%, or 48.0 percentage points below the benchmark. Owner households is 34.5%, 32.0 percentage points below the benchmark.
For campaign planning, these patterns give H8S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Lachine.
Audience matching
Find more regions that resemble H8S
To find regions with a profile similar to H8S, begin with home ownership near 34.5% and household income near $60,400. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H8S and the Canadian postal-region benchmark.
Owner households
34.5%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$60,400Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
One-person households
42.6%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How H8S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H8S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $60,400 | $85,788 | 29.6% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 34.5% | 66.5% | 32.0 percentage points below |
| One-person households | 42.6% | 29.4% | 13.3 percentage points above |
| Families with children | 30.7% | 34.0% | 3.3 percentage points below |
| Bachelor's degree or higher | 23.8% | 26.5% | 2.7 percentage points below |
| Immigrant population | 24.6% | 22.9% | 1.7 percentage points above |
| Worked from home | 20.3% | 23.8% | 3.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 29 local facility records with H8S. Education is the largest represented category with 11 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care8
Culture and art6
Recreation4
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,922 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,450YouTube estimate · 64.9%
16,922Facebook estimate · 81.6%
10,793Instagram estimate · 52.1%
5,467TikTok estimate · 26.4%
Practical campaign implications
Turn the strongest H8S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 4.6%48.0 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 34.5%32.0 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Median household income: $60,40029.6% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Lachine postal regions
These regions share the Lachine postal community and are ordered by population similarity to H8S.
H8S audience questions
Using this postal-region profile
How large is the audience in H8S?
H8S represents 25,686 residents and 11,635 households in Lachine. The average household size is 2.1 people.
What demographic characteristics stand out in H8S?
Single-detached homes is 4.6%, 48.0 percentage points below the Canadian postal-region benchmark; Owner households is 34.5%, 32.0 percentage points below the Canadian postal-region benchmark; Median household income is $60,400, 29.6% below the Canadian postal-region benchmark.
How does H8S compare with another postal region?
H8T is one useful Lachine postal-region comparison because its population is similar to H8S. It has 30.8% higher median income · 0.6 years older on average.
How can I find other regions that match the H8S audience?
To find regions with a profile similar to H8S, begin with home ownership near 34.5% and household income near $60,400. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H8S?
Import postal codes to measure customer concentration in H8S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.