Single-detached homes
32.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H8T demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Lachine.
AudienceScoutH8T · LachineLoading the H8T boundary…
Selected postal region
Market profile
A market of 15,270 people
Size the opportunity, understand its household composition, and identify the local patterns that make H8T different from the typical Canadian postal region.
Population15,270
Households6,830
Median income$79,000
Average age42.9
H8T market summary
What distinguishes this postal-region audience
H8T represents 15,270 residents and 6,830 households in Lachine. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 32.1%, or 20.5 percentage points below the benchmark. Bachelor's degree or higher is 37.6%, 11.1 percentage points above the benchmark.
For campaign planning, these patterns give H8T a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Lachine.
Audience matching
Find more regions that resemble H8T
To find regions with a profile similar to H8T, begin with university education near 37.6% and home ownership near 58.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H8T and the Canadian postal-region benchmark.
Bachelor's degree or higher
37.6%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
One-person households
37.8%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Owner households
58.7%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How H8T compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H8T | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $79,000 | $85,788 | 7.9% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 58.7% | 66.5% | 7.8 percentage points below |
| One-person households | 37.8% | 29.4% | 8.4 percentage points above |
| Families with children | 36.0% | 34.0% | 2.0 percentage points above |
| Bachelor's degree or higher | 37.6% | 26.5% | 11.1 percentage points above |
| Immigrant population | 21.2% | 22.9% | 1.7 percentage points below |
| Worked from home | 29.7% | 23.8% | 5.9 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 12 local facility records with H8T. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care2
Culture and art1
Recreation2
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,913 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,682YouTube estimate · 62.7%
9,913Facebook estimate · 81.0%
6,085Instagram estimate · 49.7%
2,960TikTok estimate · 24.2%
Practical campaign implications
Turn the strongest H8T signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 32.1%20.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 37.6%11.1 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- One-person households: 37.8%8.4 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Lachine postal regions
These regions share the Lachine postal community and are ordered by population similarity to H8T.
H8T audience questions
Using this postal-region profile
How large is the audience in H8T?
H8T represents 15,270 residents and 6,830 households in Lachine. The average household size is 2.2 people.
What demographic characteristics stand out in H8T?
Single-detached homes is 32.1%, 20.5 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 37.6%, 11.1 percentage points above the Canadian postal-region benchmark; One-person households is 37.8%, 8.4 percentage points above the Canadian postal-region benchmark.
How does H8T compare with another postal region?
H8S is one useful Lachine postal-region comparison because its population is similar to H8T. It has 23.5% lower median income · 0.6 years younger on average.
How can I find other regions that match the H8T audience?
To find regions with a profile similar to H8T, begin with university education near 37.6% and home ownership near 58.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H8T?
Import postal codes to measure customer concentration in H8T, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.