Owner households
75.9%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Quebec postal region
J3Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Hubert.
AudienceScoutJ3Y · Saint-HubertLoading the J3Y boundary…
Selected postal region
Market profile
A market of 66,364 people
Size the opportunity, understand its household composition, and identify the local patterns that make J3Y different from the typical Canadian postal region.
Population66,364
Households27,235
Median income$86,000
Average age41.5
J3Y market summary
What distinguishes this postal-region audience
J3Y represents 66,364 residents and 27,235 households in Saint-Hubert. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 75.9%, or 9.4 percentage points above the benchmark. Bachelor's degree or higher is 22.4%, 4.1 percentage points below the benchmark.
For campaign planning, these patterns give J3Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Hubert.
Audience matching
Find more regions that resemble J3Y
To find regions with a profile similar to J3Y, begin with home ownership near 75.9% and university education near 22.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J3Y and the Canadian postal-region benchmark.
Bachelor's degree or higher
22.4%Use direct, practical language that demonstrates the everyday value of the offer.
Families with children
37.7%Test family-oriented services, household value, education, recreation, and parent-focused creative.
One-person households
27.4%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How J3Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J3Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $86,000 | $85,788 | 0.2% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 75.9% | 66.5% | 9.4 percentage points above |
| One-person households | 27.4% | 29.4% | 2.0 percentage points below |
| Families with children | 37.7% | 34.0% | 3.7 percentage points above |
| Bachelor's degree or higher | 22.4% | 26.5% | 4.1 percentage points below |
| Immigrant population | 21.1% | 22.9% | 1.8 percentage points below |
| Worked from home | 24.8% | 23.8% | 1.0 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 120 local facility records with J3Y. Recreation is the largest represented category with 68 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education35
Health care10
Culture and art7
Recreation68
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 42,939 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
33,814YouTube estimate · 64.1%
42,939Facebook estimate · 81.4%
27,004Instagram estimate · 51.2%
13,481TikTok estimate · 25.6%
Practical campaign implications
Turn the strongest J3Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 75.9%9.4 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Bachelor's degree or higher: 22.4%4.1 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Families with children: 37.7%3.7 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare other Saint-Hubert postal regions
These regions share the Saint-Hubert postal community and are ordered by population similarity to J3Y.
J3Y audience questions
Using this postal-region profile
How large is the audience in J3Y?
J3Y represents 66,364 residents and 27,235 households in Saint-Hubert. The average household size is 2.4 people.
What demographic characteristics stand out in J3Y?
Owner households is 75.9%, 9.4 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 22.4%, 4.1 percentage points below the Canadian postal-region benchmark; Families with children is 37.7%, 3.7 percentage points above the Canadian postal-region benchmark.
How does J3Y compare with another postal region?
J3Z is one useful Saint-Hubert postal-region comparison because its population is similar to J3Y. It has 52.3% higher median income · 3.3 years younger on average.
How can I find other regions that match the J3Y audience?
To find regions with a profile similar to J3Y, begin with home ownership near 75.9% and university education near 22.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J3Y?
Import postal codes to measure customer concentration in J3Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.